Performance Marketer

Performance Marketer Dorje Teas

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About Dorje Teas

Dorje is India's first single-origin Darjeeling tea brand directly from Selim Hill and other heritage tea estates. We're reimagining how premium Indian tea is experienced by the next generation: fresh, traceable, and rooted in sustainability.

If you believe data and storytelling can together make a brand iconic, this is your calling.

The Role

own Dorje's growth engine across paid and organic channels

What You'll Do

• Run and optimize paid campaigns

  across Meta, Google, and other digital platforms to drive conversions and subscriptions.

• Track and analyze funnel performance

  from ad clicks to repeat purchases and build data-backed growth hypotheses.

• Collaborate with the creative and brand teams

  to test and iterate ad creatives, landing pages, and messaging.

• Set up, monitor, and report KPIs

  like ROAS, CAC, LTV, CTR, and conversion rates.

• Build and manage remarketing campaigns

  to increase customer retention and reduce churn.

• Run A/B experiments

  to improve acquisition efficiency and discover scalable growth loops.

• Coordinate with marketplaces and affiliates

  for growth opportunities beyond D2C.

You'll Thrive If You Have

• 25 years of hands-on experience in

  performance marketing

  for D2C or e-commerce brands.
• Deep understanding of

  Meta Ads Manager, Google Ads, and analytics tools (GA4, Mixpanel, etc.)

  .
• A

  growth mindset

  love running experiments, reading numbers, and figuring out what works.
• Working knowledge of

  Shopify

  ,

  email/SMS automation tools

  (like Klaviyo, WebEngage).
• A creative eye and sensitivity to brand tone (Dorje's world is calm, authentic, and soulful not salesy).
• Ownership attitude you think like a business builder, not just a campaign executor.

Why Dorje

• Build a category-defining Indian tea brand from the ground up.
• Work closely with founders passionate about sustainability and storytelling.
• Freedom to experiment, fail fast, and grow fast.
• Competitive pay + performance-linked incentives + tea that's literally from the clouds.