Performance Lead

Role & responsibilities

Eligibility:

(i)  4-8+ years of relevant experience
(ii) 50% or 5 CGPA throughout starting Xth Std.

• Candidate should be comfortable working in Night Shift

Roles and Responsibilities

• Lead and mentor team of performance account manager experts and execute and deliver KPIs of performance campaigns
• Strategize, plan and execute campaigns effectively while ensuring consistent optimisation and performance tracking
• Driving aligned ROAS will the key performance indicator of this part of the role
• Continuously analyse and optimise campaign performance metrics including CTR,CPC,CPA,CPI and ROAS.
• Implement A/B testing strategies to improve conversion rates and ad performance.
• Identify performance issues and work with MMP and product team to pinpoint the root cause analysis
• Address creative issues including out of spec, disapproved creatives, tracking and reporting issues to Campaign Manager, Campaign Activation
• Stay updated with industry trends, algorithm updates and best practices to maintain a competitive edge.Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts
• Be a critical participant in testing new products and features with P&E
• Provide assistance on ad hoc projects and client emergencies as needed
• Help with troubleshooting issues with media plan placements through various third-party tagging implementations and internal reporting tools

Skills and Experience Required

• Expert in Performance advertising, Creative Management, Pixel Management, advertising standards namely VAST and VPAID
• Expert on execution of the campaign using : adjust,appsflyer,kochawa,Apasalar,tune (DSPs, SSPs, Exchanges or in-house ad-network tools)
• Able to troubleshoot complicated discrepancies between DSP and adservers or DSPs and SSPs.
• Expert on Viewability, Optimization, Private marketplace deals and ad fraud measurement with Ad-verification and Audience verification vendorssuch as MOAT, DoubleVerify, Nielsen DAR and others
• Knowledge of Salesforce, Jira and Operative.One and google work products (gmail, google drive, google sheets)
• Strong communication skills, able to lead conversations that involve Sr. counterparts
• Flexible to work in 24x7 environment and in night shift.
• Deep understanding of data or data modelingand able to objectively identify insights for sharing with stakeholders.
• MMP expertis.Proven track record of building and scaling acquisition campaigns with a strong focus on ROI

Preferred candidate profile