Performance Digital Marketing Specialist

Key Responsibilities:

• Google Ads Management: Plan, create, and optimize Search, Display, and YouTube ads to drive high-quality traffic and conversions.
• Meta Ads Execution: Develop and manage performance-driven campaigns on Facebook & Instagram Ads, focusing on customer acquisition and retargeting.
• E-commerce Marketing: Implement advertising strategies on e-commerce platforms (Amazon, Shopify, Flipkart, etc.) to increase sales and revenue.
• Campaign Optimization: Continuously test ad creatives, audiences, and bidding strategies to improve CTR, CPC, and ROAS.
• Analytics & Reporting: Track key performance indicators (KPIs) using Google Analytics, Meta Business Suite, and other analytical tools to measure success.
• Budget Management: Allocate and optimize advertising budgets to maximize ROI and minimize wasted spend.
• A/B Testing: Conduct experiments on ad creatives, landing pages, and messaging to identify top-performing variations.
• Market Research: Stay updated with industry trends, competitor activities, and algorithm changes across Google and Meta.
• Collaboration: Work closely with content creators, designers, and developers to align marketing efforts with business goals.

Requirements:

• Proven experience in managing Google Ads and Meta Ads with a focus on performance marketing.
• Hands-on experience with E-commerce advertising platforms.
• Strong knowledge of PPC, bid strategies, audience targeting, and conversion tracking.
• Familiarity with Google Analytics, Google Tag Manager, and Facebook Pixel.
• Ability to analyze data-driven insights and implement actionable recommendations.
• Proficiency in Excel, Google Sheets, and reporting dashboards.
• Certifications in Google Ads, Meta Ads, or Digital Marketing (preferred)
• Excellent communication, problem-solving, and project management skills.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person