Posted:2 days ago|
Platform:
Work from Office
Full Time
Business Area:
Marketing
Seniority Level:
Job Description:
At Cloudera, we empower people to transform complex data into clear and actionable insights. With as much data under management as the hyperscalers, were the preferred data partner for the top companies in almost every industry. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world s largest enterprises.
The APAC Partner Marketing Associate is responsible for setting channel marketing strategy in alignment with channel sales and company strategy, and ensure its execution for APAC-based partners including: AI ecosystem, cloud partners, value-added resellers (VARs), global systems integrators (GSIs), independent software vendors (ISVs) and independent hardware vendors (IHVs). This role will be based in Indonesia, and will report directly to the Director of Partner Marketing with a dotted line to the EMEA Manager, Partner Marketing. This role will also collaborate closely with the APAC Field Marketing team. Working closely with Partner Sales Managers (PSMs), you will drive demand generation, pipeline growth, and revenue through joint marketing initiatives.
As a Partner Marketing Manager you will:
Be responsible for managing several of Cloudera s leading partners from a Marketing perspective. You will craft and execute to, through and with-partner programs. These will drive awareness in the partner org, industry awareness and drive leads and or pipeline.
Collaboration and influencing multiple stakeholders is key. This person will work closely with the partner s own marketing team, driving joint demand generation.
Prioritize partners according to business needs, communicating this regularly with a range of stakeholders.
Work with strategic partners and multiple stakeholders with competing priorities to come to alignment on strategy.
Building messaging for priority partners, in collaboration with the integrated Cloudera marketing department and wider stakeholders.
Specify your intended KPIs according to marketing priorities, craft marketing plans to accomplish key goals, execute those marketing plans and then measure and report on results.
Create partner-ready demand creation programs designed to drive new opportunities into the pipeline.
Analyze, track & report program results against targets and make recommendations for future improvements.
Identify and develop effective marketing and sales collateral - using both internal and agency resources - for use on the Web site and in campaigns.
Manage budget allocation, including Market Development Funds (MDF), and ensure effective utilization of marketing funds for partner programs.
Execution: Partner Days, joint marketing activities and partner events.
We re excited about you if you have:
Marketing experience within the b-to-b channel (e.g. vendor, reseller or distributor)
Deep understanding of direct sales organizations and partner ecosystems, and how they must work together
Experience working with regional reseller
Packaging and delivery of channel demand programs to partners
Different approaches to marketing to, through and for partners
Channel budgeting and funding processes
Operations and direct reporting experience, in particular using Salesforce reports and dashboards, and Tableau dashboards.
You may also have:
Bachelor s degree required, Masters degree preferred
10+ years in channel or partner marketing (e.g., budgeting, planning, and program execution)
Fluency in English is required, fluency in additional APAC Languages is preferred
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