Paid Search Executive

Company Description

4 Way Technologies is an IT services company specializing in the development of business-critical web, mobile, and smart TV applications. We are looking for an aspiring PPC Executive who is will be responsible for managing and optimizing PPC campaigns.

Role Description

This is a full-time on-site role for a PPC Executive located in New Delhi. The PPC Executive will be responsible for managing and optimizing PPC (Pay-Per-Click) campaigns across various platforms, analyzing campaign performance, conducting keyword research, and creating ad copies. Additional responsibilities include monitoring ad budgets, reporting on campaign performance, and collaborating with the marketing team to develop effective advertising strategies.

Qualifications

• Experience in managing PPC campaigns on platforms like Google Ads, Bing Ads, and social media channels
• Proficiency in keyword research, ad copy creation, and A/B testing
• Strong analytical skills with experience in using analytics tools such as Google Analytics
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in a team environment
• Bachelor's degree in Marketing, Business, or a related field is preferred
• Experience with SEO practices is a plus