Job
Description
InstaServ is seeking a skilled PPC Specialist with expertise in managing Google Ads, Facebook Ads, shopping ads, catalogue ads, and lead generation campaigns. As a PPC Specialist, you will be responsible for creating, optimizing, and managing PPC campaigns to drive targeted traffic, generate leads, and maximize conversions for our clients. Responsibilities: · Create and manage PPC campaigns across Google Ads and Facebook Ads platforms. · Perform keyword research, ad copywriting, and ad targeting to optimize campaign performance. · Set up and optimize shopping ads, catalogue ads, and lead generation campaigns to achieve client objectives. · Monitor campaign performance, analyze data, and provide insights and recommendations for improvement. · Conduct A/B testing and implement strategies to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS). · Stay updated with industry trends, best practices, and platform updates to ensure effective campaign management. · Collaborate with the digital marketing team to align PPC strategies with overall marketing objectives and goals. Requirements: · Proven experience as a PPC Specialist or similar role with a focus on Google Ads and Facebook Ads. · Strong understanding of PPC concepts, including keyword research, ad targeting, bidding strategies, and campaign optimization. · Experience in managing shopping ads, catalogue ads, and lead generation campaigns. · Proficiency in Google Ads and Facebook Ads platforms, including Google Analytics and Facebook Business Manager. · Excellent analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. · Strong communication and collaboration skills to work effectively within a team environment. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹45,000.00 per month Benefits: Paid sick time Schedule: Day shift Monday to Friday Work Location: In person
