Paid Media Manager

Job Description

KRA: Create, manage, and optimize paid campaigns across Google, Facebook, and Instagram. Drive hands-on campaign setup, management, and optimization, including A/B testing of targeting, landing pages, and more to ensure revenue and cost minimization. Perform ongoing paid keyword discovery, expansion, and optimization. Work with the tech team to optimize programs, campaigns, and landing pages based on the real-time performance and ROI goals. Coordinate with the creative team to get creative ad copy made for ads. Technical Skills: At least three year of hands-on paid campaign and media-budget management experience with a digital agency. Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across Google, Facebook, and Instagram. Proven experience in running display campaigns across ad networks. Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, and others. Preferred: Prior experience handling performance campaigns, viz., lead Generation and conversion campaigns for e-commerce, EdTech, FMCG, Fashion, Real Estate, Automobile, BFSI, etc. Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus. Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel). Skills/Traits: High ownership and ability to work with minimal supervision. Creative thinking. Strong written and verbal communication. Great ability to multi-task and prioritize. Ability to collaborate across stakeholders. Exceptional interpersonal skills that will aid in the execution of duties. A Dynamic Marketer who knows how to manage the agencys entire paid media execution work efficiently. Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. The successful candidate should be customer-oriented, ensuring the marketing department always meets customer expectations.