KRA: Create, manage, and optimize paid campaigns across Google, Facebook, and Instagram. Drive hands-on campaign setup, management, and optimization, including A/B testing of targeting, landing pages, and more to ensure revenue and cost minimization. Perform ongoing paid keyword discovery, expansion, and optimization. Work with the tech team to optimize programs, campaigns, and landing pages based on the real-time performance and ROI goals. Coordinate with the creative team to get creative ad copy made for ads. Technical Skills: At least three year of hands-on paid campaign and media-budget management experience with a digital agency. Proven experience in running performance campaigns (CPC, CPA, CPL, ROAS) across Google, Facebook, and Instagram. Proven experience in running display campaigns across ad networks. Experience with tools including Google AdWords, Keyword tools, Google Analytics, FB Ads/Business Manager, and others. Preferred: Prior experience handling performance campaigns, viz., lead Generation and conversion campaigns for e-commerce, EdTech, FMCG, Fashion, Real Estate, Automobile, BFSI, etc. Experience in running (BLS) Brand Lift Study/R& F campaigns across digital channels would be a big plus. Should have a sound knowledge of Microsoft Office (MS Word, MS PowerPoint, MS Excel). Skills/Traits: High ownership and ability to work with minimal supervision. Creative thinking. Strong written and verbal communication. Great ability to multi-task and prioritize. Ability to collaborate across stakeholders. Exceptional interpersonal skills that will aid in the execution of duties. A Dynamic Marketer who knows how to manage the agencys entire paid media execution work efficiently. Should have previously demonstrated the ability to prioritize and meet deadlines when working on multiple projects with tight deadlines. The successful candidate should be customer-oriented, ensuring the marketing department always meets customer expectations.
Responsibilities: Research and identify potential clients and market segments to generate new business opportunities, cold calling is part of the process. Develop and implement strategic sales plans to achieve and exceed sales targets. Build and maintain strong relationships with prospective clients, understanding their needs and proposing tailored digital marketing solutions prepared by digital marketing experts. Conduct effective sales presentations and demonstrations to showcase the agency's services and value proposition. Collaborate with the marketing and delivery teams to align strategies, offerings, and client expectations. Prepare and present proposals, negotiate contracts, and close deals to secure new business partnerships. Keep abreast of industry trends, market dynamics, and competitors to identify opportunities for growth and innovation. Attend industry events, conferences, and networking opportunities to expand the agency's presence and generate leads. Requirements: Bachelor's degree in Business Administration, Marketing, or a related field. (Or equivalent 4-5 years of work experience) Proven track record in sales or business development, preferably within the digital marketing, advertising, or technology industry. Strong understanding of digital marketing services, trends, and technologies. Excellent communication, negotiation, and presentation skills. Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment. Results-driven mindset with a focus on achieving and exceeding sales targets.