Paid Media Executive

Company Description

Universal Education is India's fastest-growing formal education enterprise. With over 55,000 students and more than 50 institutions spanning from KG to PG levels in Mumbai, Thane, Bengaluru, Nashik, Aurangabad, Trichy, and the UAE, it has established a strong presence in the education sector. With four decades of experience and a workforce of over 5,000 employees, Universal Education is committed to providing quality education and fostering learning excellence.

Role Description

This is a full-time on-site role for a Paid Media Executive, located in Malad. The Paid Media Executive will be responsible for planning, executing, and optimizing online advertising campaigns across various platforms. Day-to-day tasks will include keyword research, bid management, ad copywriting, performance analysis, and reporting. The role also involves staying updated with industry trends, competitor analysis, and implementing best practices to maximize ROI.

Qualifications

• Experience in planning and executing paid media campaigns
• Strong skills in keyword research and bid management
• Ability to write compelling ad copy and optimize campaigns
• Proficiency in performance analysis and reporting
• Relevant experience in digital marketing and staying updated with industry trends
• Excellent analytical skills and attention to detail
• Ability to work in a team and manage multiple projects
• Bachelor's degree in Marketing, Business, or related field