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Paid Media Campaign Manager / Paid Media Associate

Paid Media Campaign Manager / Paid Media Associate

BrandFame

3 - 7 years

0 Lacs

karnataka

Posted:6 days ago| Platform: Shine logo

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Skills Required

digital marketing web marketing email marketing social media marketing display advertising remarketing analytical skills research client management optimization reporting relationship management data analysis statistical analysis landing page optimization paid media campaigns seosem programmatic advertising campaign budgeting ab testing analytics tools adserving tools

Work Mode

On-site

Job Type

Full Time

Job Description

As a Paid Media Associate, you will be responsible for planning and executing paid media campaigns from scratch. You must use your expertise to define KPI, update campaign progress, and exhibit superior analytical skills. You will be performing research on current trends, optimizing user funnels, assessing user experience, and handling clientele. Responsibilities: - Planning digital marketing campaigns, including web, SEO/SEM, email, social media, display, remarketing, programmatic, etc. - Defining the Key Performance Indicators & executing all the aspects of digital campaigns - Assessing campaign progress and optimizing campaigns keeping in sight the goals/objectives - Analyzing trends as well as insights to optimizing the budgets and performance - Collaborating with internal and client teams - Using analytical abilities to identify the customer touchpoints for optimization - Optimizing marketing funnels - Measuring and reporting on the performance of all digital marketing campaigns - Handling and collaborating with publishers and vendors Qualifications and Skills: - Graduate with 3+ years of work experience and requisite Certifications - Ability to identify the target audience and create a digital campaign that is engaging, informative, and motivational - Ability to create as well as maintain relationships - Management of the various processes and activities - Data-oriented thinking and good in statistical analysis and research - Ability to plan campaign budgets - Experience in landing page optimization - Experience with A/B testing - Knowledge of analytics tools - Working knowledge of ad-serving tools,

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Paid Media Campaign Manager / Paid Media Associate