Paid Media Campaign Manager / Paid Media Associate BrandFame

3.0 - 7.0 years

0 Lacs

karnataka

On-site

As a proactive candidate, you will be responsible for managing and executing paid media campaigns for our clients. Your exceptional marketing skills on the web and experience in handling all aspects of paid media campaigns make you a perfect fit for this role. You will take on the role of a Paid Media Associate, where your primary responsibilities will include planning and executing paid media campaigns from scratch. Your expertise will be crucial in defining Key Performance Indicators (KPI), tracking campaign progress, and demonstrating superior analytical skills. Additionally, you will conduct research on current trends, optimize user funnels, evaluate user experience, and manage client relationships effectively. Your responsibilities will involve: - Planning various digital marketing campaigns across different channels such as web, SEO/SEM, email, social media, display, remarketing, and programmatic. - Defining KPIs and overseeing all aspects of digital campaigns. - Monitoring campaign progress, optimizing campaigns to align with goals, and analyzing trends and insights to enhance performance. - Collaborating with internal and client teams to ensure campaign success. - Using analytical abilities to identify customer touchpoints for optimization and to optimize marketing funnels. - Measuring and reporting on the performance of all digital marketing campaigns. - Managing relationships with publishers and vendors. Qualifications and Skills required for this role: - A graduate with a minimum of 3 years of work experience and relevant certifications. - The ability to identify target audiences and create engaging, informative, and motivational digital campaigns. - Strong relationship-building skills and the ability to manage various processes and activities. - Data-oriented thinking with proficiency in statistical analysis and research. - Experience in planning campaign budgets, landing page optimization, A/B testing, and using analytics tools. - Working knowledge of ad-serving tools. If you are a proactive individual with a passion for digital marketing and a track record of successful paid media campaigns, we encourage you to apply for this role.,

Posted 1 week ago

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