Paid Media

We’re Hiring | Senior Manager – Paid Media

BNC has been mandated to recruit an experienced Senior Manager – Paid Media for one of our esteemed clients in the Higher Education / EdTech space.

Experience Required: 3–5 Years
Agency Experience is Mandatory

About the Role

We are looking for a strategic, data-driven Paid Media professional to lead digital acquisition efforts focused on attracting and engaging prospective students across undergraduate, postgraduate, and online programs. This role plays a critical part in shaping the institution’s digital growth and enrollment strategy.

Key Responsibilities

• Design and execute full-funnel paid media strategies for multiple academic programs.
• Plan, manage, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube to achieve CPL, CPA, and ROI targets.
• Collaborate closely with admissions and marketing teams to align campaigns with enrollment goals and academic calendars.
• Analyze campaign performance and provide actionable insights to improve lead quality and conversions.
• Manage and optimize media budgets for maximum efficiency and ROI.
• Lead and mentor a team of paid media specialists, driving campaign excellence and professional growth.
• Partner with creative and content teams to develop high-impact ad creatives for students and parents.
• Track market trends and competitor activity to identify growth and innovation opportunities.

Skills & Qualifications

• 3–5 years of hands-on experience in performance marketing (Higher Education / EdTech preferred).
• Strong expertise in Google Ads, Meta Ads, and YouTube for student acquisition.
• Deep understanding of the student decision-making journey from awareness to enrollment.
• Proficiency in campaign optimization, analytics, and conversion tracking (Google Analytics, Tag Manager, etc.).
• Proven ability in budget management and data-driven decision-making.
• Excellent analytical, leadership, and communication skills.
• Bachelor’s degree in Marketing, Business, or related field.
• Google Ads & Meta certifications are a plus.

Interested candidates may share their updated CV or reach out for more details.

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Job Types: Full-time, Permanent

Pay: ₹600,000.00 - ₹1,000,000.00 per year

Work Location: In person