Paid Ads Expert (3 to 4 yrs)

Job Description

About Traviyo: Traviyo is a leading travel tech platform providing CRM, itinerary builders, and automation tools to empower travel agencies worldwide. As we expand our reach, we're looking for a data-driven performance marketer who specializes in Google Ads optimization and has hands-on experience with Meta Ads to boost ROI and drive qualified leads. Job Summary: We’re hiring a performance-focused Google Ads & Meta Ads professional with 3–4 years of experience who can independently manage, scale, and optimize paid campaigns. You should be highly analytical, ROI-focused, and comfortable managing ad budgets in competitive markets. Key Responsibilities: Plan, launch, and optimize high-converting Google Ads campaigns (Search, Display, YouTube, and Remarketing). Set up and manage effective Meta Ads campaigns (Facebook & Instagram), including lookalike and retargeting strategies. Conduct deep keyword and audience research to identify growth opportunities. Continuously monitor campaign performance, adjusting bids, targeting, and creative to improve ROI and reduce cost-per-lead. Create, test, and optimize ad copy and visuals in collaboration with the content/design team. Implement and manage conversion tracking , UTM tagging , and analytics for both platforms. Prepare and present clear campaign performance reports, with insights and action plans. Stay current with the latest advertising trends, tools, and algorithm changes on both platforms. Requirements: 3–4 years of proven experience managing Google Ads and Meta Ads campaigns. Strong understanding of campaign structure, bidding strategies, quality score, and audience segmentation. Hands-on experience with Google Analytics , Google Tag Manager , and Meta Business Suite . Excellent optimization skills – with a track record of reducing CPL and increasing conversions. Google Ads and Meta Ads certification is a plus. Company: Traviyo Website: www.traviyo.com Location: F-17, Third floor, Sector 6, Noida Nearest metro station: Noida sector-15 Job Type: Full-Time Experience Level: 3 to 4 years Salary: Upto 50K Working Days : Monday to Saturday Working Timings : 10:00 Am to 7:00 Pm