Paid Ads- D2C

Job Overview

We are looking for a skilled and results-driven Performance Marketing Specialist/Executive to manage and optimize digital marketing campaigns for our D2C (Direct-to-Consumer) brands. The ideal candidate will have hands-on experience with Google Ads and Meta Ads, a strong analytical mindset, and the ability to deliver measurable ROI through online advertising campaigns.

Key Responsibilities

● Plan, create, and optimize paid D2C marketing campaigns across Google Ads, Meta Ads (Facebook & Instagram), and other digital channels.

● Monitor campaign performance, analyze metrics, and provide actionable insights to maximize ROI and conversions.

● Collaborate with creative, content, and product teams to ensure campaigns align with brand positioning and marketing objectives.

Key Requirements

Experience:

● 2–4 years of experience in performance marketing, preferably in D2C brands.

● Proven track record in running campaigns on Google Ads and Meta Ads.

Educational Qualification:

● Bachelor’s degree in Marketing, Business, or related field preferred.

Skills:

● Strong knowledge of D2C marketing strategies.

● Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools.

● Ability to analyse campaign data and provide actionable insights.

● Strong understanding of KPIs like CTR, ROAS, CPA, and conversions.

● Excellent communication and reporting skills.

● Creative thinking with an ability to optimize ad campaigns effectively.

Compensation & Benefits

● Salary Range: Up to ₹50,000 per month

● Benefits:

○ PF/ESI as per statutory norms

○ Other benefits as per company policy

Number of Openings

● Total Positions Available: 1

Sample Interview Questions

1. How do you optimize Google Ads campaigns for D2C brands?

2. Can you explain your experience in managing Meta Ads campaigns?

3. How do you analyze campaign data to improve ROI?

Job Types: Full-time, Permanent

Pay: Up to ₹50,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person