The Marketing Team at PayU is a dynamic and innovative group dedicated to driving the company s growth and establishing its identity as a leader in the payments and fintech space. The team plays a crucial role in creating impactful strategies and campaigns that resonate with customers, partners, and stakeholders. From crafting compelling brand narratives to executing data-driven digital marketing initiatives, the team ensures PayU remains at the forefront of industry trends.

About the Role:

Design and implement social media strategy to align with business goals

Create content (visual and verbal) catering to different platforms

Analytics and reporting and deriving actionable inferences

Monitor, optimize and grow traffic metrics and community growth and engagement

Support internal teams to align with the overall marketing strategy

Create and execute social media campaigns and supporting properties for brand campaigns

Should have experience in and understand influencer marketing

Stay up-to-date with current technologies and trends in social media, design tools, and applications

Experience in digital marketing capable of writing and creating impactful and relevant digital ads.

Manage relationships with creative agencies, partners and vendors

Responsibilities:

Stellar social copywriting skills short form and long form

Understanding of running media hands on

Fluency with core social media platforms with an understanding of the latest social media trends and strategies

Ability to use analytics tools that track the success of campaigns and efforts and make recommendations based on quantitative analysis

Eagerness to engage and build communities

Strategic and analytical skills, with the ability to spot trends on the fly and leverage insights to draw sound recommendations

Vital planning, project execution, and analytical competencies

Strong organizational skills and can effectively manage multiple projects simultaneously

Capacity to thrive in a fast-paced, agile environment with a keen ability to re-prioritize consistently

Self-motivated, driven and willing to grow and learn

Requirements:

Graduation Any
3 to 5 years of relevant work experience
Masters preferred in communication/marketing but not mandatory

What we offer?

A positive, get-things-done workplace
A dynamic, constantly evolving space (change is par for the course important you are comfortable with this)
An inclusive environment that ensures we listen to a diverse range of voices when making decisions.
Ability to learn cutting edge concepts and innovation in an agile start-up environment with a global scale
Access to 5000+ training courses accessible anytime/anywhere to support your growth and development (Corporate with top learning partners like Harvard, Coursera, Udacity)

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P3 Assistant Manager - Social Media Marketing