Role & responsibilities Key Responsibilities Edit and produce high-quality short-form videos (Reels, TikTok-style, Shorts) for Instagram, Facebook, YouTube, and LinkedIn. Convert raw farm/project footage into engaging, story-driven content with text overlays, transitions, and motion graphics . Work closely with the marketing team to plan and execute content ideas aligned with brand voice and campaign goals. Add subtitles, captions, and music to make videos platform-ready. Repurpose long-form content (workshop recordings, farm tours, interviews) into multiple short clips for social media. Stay up to date with trending audio, formats, and editing styles relevant to the agriculture and sustainability space. Manage and organize video files for easy retrieval and future use. Preferred candidate profile Skills & Qualifications Proven experience as a video editor, preferably in social media marketing. Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, or similar tools . Strong sense of storytelling, pacing, and visual appeal . Ability to add engaging graphics, animations, and brand elements . Good understanding of social media trends and algorithms . Creativity to convert technical/agriculture content into fun, engaging, and educational videos . Strong attention to detail and commitment to deadlines.
Key Responsibilities 1. Strategy & Planning Develop and execute monthly and quarterly social media content strategies aligned with sales & marketing goals. Understand target audience personas especially B2B investors, commercial farmers, and institutions and craft tailored content. Research competitors, industry trends, and platform algorithms to stay ahead. 2. Content Creation & Management Work with in-house designers, video editors, and copywriters to produce engaging content (reels, carousels, infographics, thought-leadership posts). Repurpose long-form videos into bite-sized, high-impact social media content. Maintain brand consistency across platforms (LinkedIn, Instagram, YouTube, Facebook, Twitter, WhatsApp Marketing). 3. Growth & Engagement Implement growth tactics to increase followers, engagement, and inbound inquiries. Respond to DMs, comments, and inquiries with brand-appropriate tone and speed. Create polls, Q&As, and interactive content to increase audience participation. 4. Campaign Management Run targeted paid ad campaigns for lead generation and brand awareness. Track ROI for campaigns and adjust strategies based on analytics. 5. Analytics & Reporting Monitor platform insights and prepare monthly performance reports with actionable takeaways. Recommend content and ad optimizations based on data-driven insights. Key Skills Required Strong understanding of LinkedIn B2B content strategy and Instagram engagement growth. Proven experience in video marketing and reels trend adaptation. Excellent copywriting and storytelling skills. Proficiency with analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics). Basic knowledge of paid ad campaign setup & optimization (Meta Ads, LinkedIn Ads, Google Ads). Ability to work cross-functionally with sales and design teams.
Key Responsibilities 1. Strategy & Planning Develop and execute monthly and quarterly social media content strategies aligned with sales & marketing goals. Understand target audience personas especially B2B investors, commercial farmers, and institutions and craft tailored content. Research competitors, industry trends, and platform algorithms to stay ahead. 2. Content Creation & Management Work with in-house designers, video editors, and copywriters to produce engaging content (reels, carousels, infographics, thought-leadership posts). Repurpose long-form videos into bite-sized, high-impact social media content. Maintain brand consistency across platforms (LinkedIn, Instagram, YouTube, Facebook, Twitter, WhatsApp Marketing). 3. Growth & Engagement Implement growth tactics to increase followers, engagement, and inbound inquiries. Respond to DMs, comments, and inquiries with brand-appropriate tone and speed. Create polls, Q&As, and interactive content to increase audience participation. 4. Campaign Management Run targeted paid ad campaigns for lead generation and brand awareness. Track ROI for campaigns and adjust strategies based on analytics. 5. Analytics & Reporting Monitor platform insights and prepare monthly performance reports with actionable takeaways. Recommend content and ad optimizations based on data-driven insights. Key Skills Required Strong understanding of LinkedIn B2B content strategy and Instagram engagement growth. Proven experience in video marketing and reels trend adaptation. Excellent copywriting and storytelling skills. Proficiency with analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics). Basic knowledge of paid ad campaign setup & optimization (Meta Ads, LinkedIn Ads, Google Ads). Ability to work cross-functionally with sales and design teams.
Role & responsibilities Key Responsibilities Edit and produce high-quality short-form videos (Reels, TikTok-style, Shorts) for Instagram, Facebook, YouTube, and LinkedIn. Convert raw farm/project footage into engaging, story-driven content with text overlays, transitions, and motion graphics . Work closely with the marketing team to plan and execute content ideas aligned with brand voice and campaign goals. Add subtitles, captions, and music to make videos platform-ready. Repurpose long-form content (workshop recordings, farm tours, interviews) into multiple short clips for social media. Stay up to date with trending audio, formats, and editing styles relevant to the agriculture and sustainability space. Manage and organize video files for easy retrieval and future use. Preferred candidate profile Skills & Qualifications Proven experience as a video editor, preferably in social media marketing. Proficiency in Adobe Premiere Pro, After Effects, Final Cut Pro, CapCut, or similar tools . Strong sense of storytelling, pacing, and visual appeal . Ability to add engaging graphics, animations, and brand elements . Good understanding of social media trends and algorithms . Creativity to convert technical/agriculture content into fun, engaging, and educational videos . Strong attention to detail and commitment to deadlines.