Organic Social Media Manager

Role & responsibilities

Strategy & Content Development

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification
• Ensure organic reach, user engagement, business growth, and increased click rates through interesting and unique social media posts
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections
• Manage the company's presence on various social networks, such as Facebook, Instagram, X, and LinkedIn
• Develop content calendars and publishing schedules aligned with marketing campaigns and business objectives
• Foster internal stakeholder relationships and drive engagement through creative storytelling, data analysis, and customer service
• Collaborate with design, content, and product teams to ensure brand consistency across all social channels

Performance Analysis & Optimization

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices

• Track and report on key campaign metrics on a weekly and monthly basis

• Conduct data analysis and reporting, set goals and strategies

• Track results and optimize the social media marketing strategy

• Evaluate and analyze the results of each campaign and program and make improvements

• Optimize company pages within each platform to increase the visibility of company's social content

• Reply to comments and feedback to maintain active community engagement

• Monitor industry trends, competitor activities, and platform algorithm changes to inform strategy adjustments

• Experiment with new content and optimize high-performing social media posts

Performance Analysis & Optimization

• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices
• Track and report on key campaign metrics on a weekly and monthly basis
• Conduct data analysis and reporting, set goals and strategies
• Track results and optimize the social media marketing strategy

Preferred candidate profile

• 7+ years of experience in social media marketing with demonstrated success in organic growth

• Strong communication skills and the ability to communicate effectively with followers and customers
• Strategic planning abilities and knowing how to plan and implement successful campaigns across multiple channels
• Experience with major social media platforms and analytics tools (Facebook, Instagram, LinkedIn, X, TikTok, Hootsuite, Sprout Social, etc.)
• Data analysis skills to solve complex problems and drive decision-making
• Copywriting skills and the capacity to write effective copy and create compelling content
• Attention to detail and ability to work in a fast-paced, constantly changing environment
• Knowledge of digital marketing trends and familiarity with the latest social media trends
• Understanding of SEO/SEM principles as they relate to social media content

Preferred Qualifications:

• Experience creating visual elements like short-form videos, infographics, and textbased posts
• Knowledge of Google Analytics and other analytics tools for measuring campaign effectiveness • Experience with influencer marketing and program management
• Experience optimizing lead nurturing processes through email, content, and social channels
• Experience in writing, design and layout of graphic and promotional materials
• Relevant certifications in social media marketing