Organic Social Media Manager Veear Projects Inc

11.0 - 15.0 years

1 - 2 Lacs

pune, bengaluru

Work from Office

Role & responsibilities Strategy & Content Development Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging, and audience identification Ensure organic reach, user engagement, business growth, and increased click rates through interesting and unique social media posts Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections Manage the company's presence on various social networks, such as Facebook, Instagram, X, and LinkedIn Develop content calendars and publishing schedules aligned with marketing campaigns and business objectives Foster internal stakeholder relationships and drive engagement through creative storytelling, data analysis, and customer service Collaborate with design, content, and product teams to ensure brand consistency across all social channels Performance Analysis & Optimization • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices • Track and report on key campaign metrics on a weekly and monthly basis • Conduct data analysis and reporting, set goals and strategies • Track results and optimize the social media marketing strategy • Evaluate and analyze the results of each campaign and program and make improvements • Optimize company pages within each platform to increase the visibility of company's social content • Reply to comments and feedback to maintain active community engagement • Monitor industry trends, competitor activities, and platform algorithm changes to inform strategy adjustments • Experiment with new content and optimize high-performing social media posts Performance Analysis & Optimization Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices Track and report on key campaign metrics on a weekly and monthly basis Conduct data analysis and reporting, set goals and strategies Track results and optimize the social media marketing strategy Preferred candidate profile • 7+ years of experience in social media marketing with demonstrated success in organic growth Strong communication skills and the ability to communicate effectively with followers and customers Strategic planning abilities and knowing how to plan and implement successful campaigns across multiple channels Experience with major social media platforms and analytics tools (Facebook, Instagram, LinkedIn, X, TikTok, Hootsuite, Sprout Social, etc.) Data analysis skills to solve complex problems and drive decision-making Copywriting skills and the capacity to write effective copy and create compelling content Attention to detail and ability to work in a fast-paced, constantly changing environment Knowledge of digital marketing trends and familiarity with the latest social media trends Understanding of SEO/SEM principles as they relate to social media content Preferred Qualifications: Experience creating visual elements like short-form videos, infographics, and textbased posts Knowledge of Google Analytics and other analytics tools for measuring campaign effectiveness • Experience with influencer marketing and program management Experience optimizing lead nurturing processes through email, content, and social channels Experience in writing, design and layout of graphic and promotional materials Relevant certifications in social media marketing

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