Organic Growth Manager

As the Organic Growth Manager, you will be responsible for building and scaling Lil Legends presence through non-paid digital channels. From SEO-optimized blog content and educational newsletters to website optimization and CRM journeys your work will drive brand discovery, build trust with parents, and fuel long-term customer engagement. You'll collaborate closely with the editorial, community, and e-commerce teams to align messaging, voice, and strategy.

Key Responsibilities:

1- SEO & Content Strategy

• Build and execute a strong SEO roadmap for the Lil Legends website and blog.
• Identify high-potential keywords in the parenting, early education, and child development space.
• Collaborate with content writers and designers to create informative, engaging, and discoverable content

2- Website Optimization

• Continuously improve on-site content structure, internal linking, and metadata for better visibility
• Optimize landing pages for conversions and performance (D2C, lead generation, etc.)

3

• Manage a parenting and early education blog aligned with the brands tone and product vision.
• Plan and maintain an editorial calendar that aligns with product launches, seasonal trends, and community interests.

4

• Design and run nurturing journeys for subscribers from welcome emails to product storytelling and educational tips.
• Segment audiences and personalize communication to improve open and click-through rates.

5

• Use tools like Google Analytics, Search Console, and SEO tools to track and report on growth KPIs.
• Regularly assess content performance, keyword ranking, and user behavior to improve strategy.

6

• Work closely with the influencer/community team to amplify high-performing content.
• Align messaging with product team and editorial lead to maintain consistency.

What Were Looking For:

• Proven experience in organic growth or SEO-led marketing.
• Strong writing instincts and understanding of parent-first, helpful content.
• Experience with keyword research tools (Ahrefs, SEMrush, Uber suggest, etc.).
• Familiarity with CMS platforms, Google Search Console, and email marketing tools.
• Data-driven mindset with an eye for storytelling and community relevance.