Online Marketing Manager

As an Online Marketing Professional, your role will be to develop and execute digital marketing strategies across various online channels to enhance brand presence, engage target audiences, and drive conversions. Your responsibilities will include: - Developing and implementing comprehensive digital marketing campaigns using channels such as SEO, PPC, email marketing, social media, and content marketing. - Creating and managing engaging content for websites, blogs, social media platforms, and email newsletters. - Optimizing website content and landing pages for search engines to improve organic search rankings. - Managing and analyzing paid advertising campaigns on platforms like Google Ads and social media networks. - Monitoring and reporting on the performance of digital marketing campaigns using tools like Google Analytics to assess ROI and KPIs. - Collaborating with cross-functional teams to ensure cohesive messaging and branding across all digital platforms. - Staying up-to-date with the latest digital marketing trends, tools, and best practices, and making recommendations for continuous improvement. Qualifications required for this role include: - Bachelor's degree in Marketing, Communications, Business, or a related field. - Proven experience in digital marketing with a strong portfolio of successful campaigns. - In-depth knowledge of SEO, SEM, PPC, email marketing, and social media marketing strategies. - Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and marketing automation software. - Excellent analytical skills and the ability to interpret data to make informed decisions. - Strong written and verbal communication skills. - Creative thinking and problem-solving abilities. Preferred qualifications that will be considered an added advantage: - Certifications in Google Ads, Google Analytics, or HubSpot. - Experience with content management systems (e.g., WordPress) and CRM platforms. - Knowledge of HTML, CSS, or basic web development principles.,