Role Description This is a full-time on-site role located in Kolkata for a Graphic Designer with added experience of a Content Writer at BENGAL TEA & FABRICS LTD. The Graphic Designer in you will be responsible for tasks related to graphics, graphic design, logo design, branding, creative and detail-oriented designs. Content Writer in you is expected to produce high-quality, engaging, and SEO-optimized content across multiple platforms. The ideal candidate will have a passion for storytelling, a keen eye for detail, and the ability to adapt their writing style to various audiences and formats. Key Responsibilities Research industry-related topics to develop original content. Write clear, compelling, and grammatically correct content for blogs, articles, product descriptions, social media, and the company website. Proofread and edit content to ensure accuracy and consistency. Collaborate with marketing, design, and other departments to ensure cohesive brand messaging. Optimize content using SEO best practices to increase web traffic. Conduct keyword research and implement SEO strategies. Create compelling headlines and body copy to capture the attention of target audiences. Monitor and analyze content performance metrics to offer suggestions for improvement Qualifications Graphics and Graphic Design skills Logo Design and Branding skills Typography skills Experience in Adobe Creative Suite (Photoshop, Illustrator, InDesign) Understanding of design principles and color theory Excellent attention to detail and creative thinking Certification/degree in Graphic Design or related field Bachelor's degree in English, Journalism, Marketing, Communications, or a related field. Proven experience as a Content Writer, Copywriter, or similar role. Excellent writing, editing, and proofreading skills. Strong research skills and the ability to understand complex topics. Familiarity with SEO best practices and content management systems (e.g., WordPress). Ability to work independently and manage multiple projects simultaneously. Show more Show less

Job Summary We are seeking a dynamic and results-driven Online Marketing Professional to develop and execute digital marketing strategies that enhance our brand presence, engage target audiences, and drive conversions. The ideal candidate will have a strong understanding of various online marketing channels and a proven track record of successful campaign management. 🛠️ Key Responsibilities Develop and implement comprehensive digital marketing campaigns across channels such as SEO, PPC, email marketing, social media, and content marketing. Create and manage engaging content for websites, blogs, social media platforms, and email newsletters. Optimize website content and landing pages for search engines to improve organic search rankings. Manage and analyze paid advertising campaigns on platforms like Google Ads and social media networks. Monitor and report on the performance of digital marketing campaigns, using tools like Google Analytics to assess ROI and KPIs. Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital platforms. Stay up-to-date with the latest digital marketing trends, tools, and best practices, and make recommendations for continuous improvement. 🧰 Required Skills and Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. Proven experience in digital marketing, with a strong portfolio of successful campaigns. In-depth knowledge of SEO, SEM, PPC, email marketing, and social media marketing strategies. Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, and marketing automation software. Excellent analytical skills and the ability to interpret data to make informed decisions. Strong written and verbal communication skills. Creative thinking and problem-solving abilities. 🌟 Preferred Qualifications Certifications in Google Ads, Google Analytics, or HubSpot will be considered an added advantage. Experience with content management systems (e.g., WordPress) and CRM platforms will be added Knowledge of HTML, CSS, or basic web development principles. Show more Show less