Omnichannel Reporting Business Analyst

Omnichannel Reporting Business Analyst (A2/A3/A4/A5)

Title - Omnichannel Reporting Business Analyst

Experience - 3 to 10 yrs

Responsibilities

• Experience in digital or omnichannel reporting, analytics & insights

• Solid understanding of Paid Media channels (display, 3 rd party email, paid search etc) and

Owned digital channels (websites, home office email etc) and familiar with associated

data sets & platforms (3 rd Party Media PLD data, DCM, SA 360, Meta, LinkedIn, Adobe

Analytics etc)

• Create visualizations of digital KPIs that illustrate performance and highlight trends

• Analyse digital metrics to identify drivers of performance, derive insights and recommend

tactical optimizations

• Experienced in one or more BI technologies: Power BI

• Medium proficiency in MS Excel and SQL

• Design, develop, enhance and maintain reports and dashboards in Power BI

• Gather requirements and work with stakeholders to analyze business needs around

reporting

• Dedicated owner of data extracts to support all reporting deliverables

• Translate reporting business requirements into functional requirements for data extracts

• SME for all BU data sources, segmentation business rules and aggregates

• Coordinate and manage implementation of test and control

• Work across departments to iteratively enhance and improve reports.

• Participate in visual design and implementation of reporting suite look and feel

• Basic understanding of pharma commercial KPIs is required

• Should have some business analytics experience / mindset and domain expertise

• Experience in handling large data sets and building custom reports

• Develop custom intuitive, interactive and dynamic dashboards, enabling actionable

insights and self-service analytics.

• Excellent problem solving, analytical, technical, interpersonal and communication skills