New Commercialization Manager

Job Description

Position: New Commercialization Manager Location: Kolkata The New Commercialization Manager (NCM) is responsible for driving & ensuring a rock-solid platform for robust and successful launches in the region. Key Responsibilities Develop key insights into crop and segment as well as brand experiences to ensure strong and relevant positioning of the product Develop thorough Knowledge and understanding of all new commercialization brands for laying out value Plot Demos (VPDs) for Commercial CP Portfolio Active member of launch teams & Liaise with Marketing and IFS teams for development of VPD protocol and execution Mark com team on communication concepts Member of PCT & actively involve from concept creation ( L-6 ) to Launch (L) stage & help in compiling key customers unmet needs and value drivers in key crop and pest segments Understand growers CTQs and key insights on the grower practices. Establish KPIs and KPM s of the new product and identify differentiators and delighters and gaps if any Develop thorough knowledge on NBCA s Value in use, positioning and overall competitive landscape. Train the New Commercialization assistant, market ignition executives & Teams Assist in driving the targeted stakeholder -Grower & channel exposure to the prelaunch products by excellent coordination with the Sales and DG team. Timely submission of LPD reports & data analysis Education & Skills: Bachelors/Masters Degree in Agriculture Experience -10 to 15 years experience in CP/pesticides management Experience of managing CP (Insecticides, Herbicides, Pesticides, Fungicides) Excellent verbal and written communication skills Strong interpersonal skills, critical thinking and problem-solving skills Strong project management, systems and technical, and time management skills Solutions approach and Decision making