Neighbourhood Marketing - Associate

Manipal Hospitals

2 - 6 years

3 - 5 Lacs

bengaluru

Posted:11 hours ago| Platform:

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Skills Required

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Roles & Responsibilities:

Plan and execute
neighbourhood marketing campaigns
to increase hospital visibility and patient inflow in the catchment area.
Conduct
community outreach programs
such as health talks, wellness camps, blood donation drives, and awareness sessions in schools, colleges, and corporates.
Build and maintain strong relationships with
local stakeholders
Resident Welfare Associations (RWAs), NGOs, gyms, clubs, pharmacies, and community leaders.
Coordinate with clinical departments to promote specialty OPDs, preventive health check-ups, and hospital services.
Work with internal teams (branding, design, digital marketing) to ensure consistent messaging and collaterals for campaigns.
Manage event logistics, vendor coordination, and distribution of promotional materials (brochures, signage, posters, etc.).
Track, measure, and report
campaign outcomes
– patient leads, footfalls, conversions, and ROI.
Identify new opportunities for hospital tie-ups in the catchment area (educational institutes, corporates, fitness centers, diagnostics).
Ensure all activities comply with hospital branding guidelines, NABH standards, and ethical practices.

Skills Required:

Excellent communication, networking, and relationship-building skills (Kannada, English, Hindi preferred).
Strong organizational and event management abilities.
Creative mindset with the ability to design impactful local campaigns.
Data-driven approach to measure campaign success.
Proficiency in MS Office / Excel / PowerPoint for reporting.
Prior experience in hospitals, healthcare, hospitality, or outdoor/community marketing is an added advantage.

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