National Sales Manager (NSM) – Food / Confectionery / Beverages

Location: Delhi NCR
Company: Reputed FMCG Brand (Food / Confectionery / Beverages)
Position: National Sales Manager (NSM)
Industry: FMCG – Food / Confectionery / Beverages
Experience: 15–20 years in FMCG Sales, with at least 4–5 years in a national/regional leadership role.

Key Responsibilities:

• Lead and manage the entire sales function at a national level
• Formulate and execute the annual sales strategy across all zones (North, South, East, West)
• Manage and guide Zonal/RSM/ASM teams for General Trade, Modern Trade, and Institutional Sales
• Develop and expand channel distribution networks, ensuring depth and width of coverage
• Monitor KPIs, drive volume growth, and ensure profitability
• Work closely with Marketing, Trade Marketing, Finance, and Supply Chain teams
• Plan and oversee new product launches and go-to-market strategies
• Conduct competitor analysis and market intelligence to identify opportunities

Desired Candidate Profile:

• Must be from Food, Confectionery, or Beverages (non-alcoholic) segment
• Strong track record in pan-India sales management, preferably in mid-to-large FMCG setups
• Excellent in team management, sales planning, and P&L ownership
• Strong leadership and interpersonal skills with ability to drive results
• Analytical, process-oriented, and comfortable with data and tech-based reporting systems
• MBA in Marketing/Sales or equivalent qualification preferred.

Salary: As per industry

Job Types: Full-time, Permanent

Pay: ₹28,000.00 - ₹55,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Leave encashment

Work Location: In person