We are looking for a
B2B Marketing Automation Consultant
to help businesses
enhance their marketing efficiency and effectiveness
through automation. In this role, you will collaborate with
clients
, assess their
business goals
, and implement
marketing and sales automation solutions
using platforms like
Microsoft Dynamics 365 Marketing, Marketo, Adobe Journey Optimizer (AJO), and Pardot
.
- Key Responsibilities:
  
  Client Collaboration & Strategy Development
- Work closely with
  clients to understand their business goals, target audience, and marketing objectives
  .
- Identify opportunities to
  leverage marketing automation
  for
  efficiency, personalization, and scalability
  .
- Provide expert advice on
  selecting and implementing B2B marketing automation platforms
  .
- Marketing & Sales Automation Implementation
- Gather business requirements and design
  end-to-end automation solutions
  tailored to
  B2B environments
  .
- Serve as a
  CRM solution consultant
  , designing
  lead nurturing workflows, automated customer engagement programs, and personalized marketing campaigns
  .
- Implement and configure marketing automation platforms, including
  Microsoft Dynamics 365 Marketing, Marketo, AJO, and Pardot
  .
- Optimize
  lead scoring, segmentation, and campaign orchestration
  across digital channels.
- Campaign Management & Performance Optimization
- Design, execute, and monitor
  targeted email campaigns, drip sequences, and multi-touch engagement programs
  .
- Track
  campaign performance metrics
  (open rates, click-through rates, conversion rates, and pipeline impact) to
  optimize marketing strategies
  .
- Develop reports and dashboards to provide actionable insights to
  clients and stakeholders
  .
- Training, Documentation & Industry Expertise
- Create
  documentation, training materials, and best practices
  to support ongoing platform usage and skill development.
- Stay up to date with
  industry trends, emerging marketing technologies, and best practices
  across different sectors.
- Business Development & Thought Leadership
- Support
  business development efforts
  , including
  proposals, RFP responses, and pre-sales engagements
  .
- Drive
  thought leadership
  by identifying
  new automation opportunities and innovative marketing solutions
  .
- Required Skills & Experience:
  
  Proven experience in B2B marketing automation implementation

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