MNC CO.Opening_WFH_Global Market Automation Manager(Night Shift).

Dear Candidates,

Urgent Opening in US Based Company for Global Market automation Manager.

(NIGHT SHIFT_PERMANENT WORK FROM HOME).

Mandatory experience in:

SALESFORCE CRM

MARKETO

MARKETING AUTOMATION

Role & responsibilities

Own and lead the global and US/C Marketo strategy, aligning with lead generation KPI

goals, campaign priorities, and sales objectives.

• Build, test, and deploy advanced email marketing programs, nurture campaigns, and

engagement programs using dynamic content, tokens, and advanced logic.

• Develop and maintain responsive landing pages and forms in Marketo on global

carestreamdental.com and gosensei.com aligning with brand and lead capture best

practices.

• Optimize data flow and segmentation by designing custom campaign templates, lead

scoring model, and campaign KPI lead tracking in Marketo.

• Manage the Marketo-Salesforce integration, ensuring accurate lead syncing, field

mapping, campaign attribution, and reporting.

• Support sales enablement through structured lead lifecycle management, lead routing

rules and scoring, and funnel conversion tracking in Salesforce.

• Partner with IT to maintain and troubleshoot integrations with third-party platforms (e.g.,

One Trust, SAP, Showpad).

Key Marketo Competencies:

• Proficiency in program and campaign development, including smart campaigns,

nurture flows, triggered campaigns, and batch campaigns.

• Deep experience with tokens, snippets, dynamic content, and program templates for

scalable campaign execution.

Key Salesforce Competencies:

• Working knowledge of Salesforce Marketing/Sales Cloud, including Leads, Contacts,

Campaigns, Opportunities, and custom objects.

• Experience configuring and troubleshooting Marketo-Salesforce sync, including sync

errors, campaign/member statuses, and custom field mapping.

INTERESTED CANDIDATES CAN CALL OR REPLY ON SAME.

SUMAN

9222255441.

suman.vvinayakassociates@gmail.com