MIS Analyst

Role : MIS Analyst

Role Requirements

1.Reporting & Dashboard Management

• Develop and maintain daily, weekly, and monthly performance dashboards for sales, marketing, and operations teams.


• Automate and streamline reporting processes to ensure data accuracy and timeliness.


• Track KPIs such as lead conversion, enrolments, deposits, campaigns, and counsellor performance.

2. Data Analysis & Insights

• Analyze large data sets from CRM, LMS, and marketing systems to identify trends, patterns, and anomalies.


• Generate actionable insights to support management decisions on sales strategy, conversion optimization, and ROI.


• Perform variance analysis between forecasted and actual performance.

3. CRM & Data Integrity

• Manage CRM data hygiene by monitoring lead movement, funnel accuracy, and duplicate entries.


• Collaborate with IT/CRM team to enhance data capture, tagging, and reporting accuracy.

4. Cross-functional Collaboration

• Partner with Sales, Marketing, and Academic teams to ensure alignment of data-driven goals.


• Support leadership with ad-hoc reports, deep dives, and performance reviews.

5. Forecasting & Planning Support

• Assist in building monthly/quarterly forecasts and productivity models.


• Provide insights on CRO productivity, lead-to-enrolment ratios, and channel-wise performance.

Key Skills & Competencies:

• Advanced Excel (Pivot tables, Power Query, Macros), Google Sheets


• Power BI / Tableau / Looker Studio (preferred)


• SQL or data extraction skills (preferred)


• Strong analytical and problem-solving skills


• High attention to detail and data accuracy


• Understanding of EdTech or B2C sales funnels (advantage)

Qualification & Experience:

• Bachelor s degree in Business, Statistics, Commerce, or related field (MBA preferred)


• 2-5 years of experience in MIS, Data Analytics, or Business Reporting (preferably in EdTech, BFSI, or Consumer Sales)

Performance Indicators:

• Accuracy & timeliness of MIS reports


• Data-driven insights implemented by management


• Process automation & efficiency improvements


• Reduction in CRM discrepancies and reporting delays