Meta Media Buyer

You will be responsible for managing and optimizing paid advertising campaigns across Meta platforms (Facebook, Instagram) as a Meta Media Buyer at Vaibhav Global Limited (VGL) based in Jaipur, Rajasthan. Your key responsibilities will include: - Developing, executing, and managing Facebook and Instagram ad campaigns to achieve business goals such as leads, sales, and brand awareness. - Conducting audience research and segmentation to target the right demographics and interests. - Creating and testing various ad creatives, headlines, and messaging to optimize performance. - Setting up campaigns within Meta Ads Manager, ensuring proper tracking and attribution. You will also be expected to: - Continuously analyze ad performance and make data-driven decisions to improve results. - Optimize ad spend, bid strategies, and budget allocation for maximum ROI. - A/B test different ad variations (copy, images, videos, CTA, etc.). - Monitor key performance indicators (KPIs) such as CTR, CPC, ROAS, and conversion rates. Furthermore, you will need to: - Develop and refine custom audiences, lookalike audiences, and interest-based targeting. - Implement retargeting campaigns to maximize conversions and customer lifetime value. - Utilize first-party data, CRM insights, and pixel data to enhance targeting strategies. Your qualifications and skills should include: - 5+ years of experience in Paid Meta Ads advertising. - Proficiency in Meta Ads Manager and Facebook Business Suite. - Strong analytical skills with experience in A/B testing and performance optimization. - Ability to interpret data and turn insights into actionable strategies. - Experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred). - Creative mindset with an understanding of ad copywriting and design best practices. - Excellent communication skills and ability to work in a fast-paced environment. This position offers a competitive salary and benefits on a yearly basis. The job level is Mid to Senior, requiring at least 5 years of experience. The preferred qualification is an MBA. The work mode is hybrid, and the job type is full-time.,