5.0 - 9.0 years

0 Lacs

jaipur, rajasthan

On-site

As a Meta Media Buyer at Vaibhav Global Limited (VGL) based in Jaipur, Rajasthan, your primary responsibility will be to manage and optimize paid advertising campaigns across Meta platforms such as Facebook and Instagram. Your role will involve developing, executing, and monitoring ad campaigns to achieve various business goals including leads, sales, and brand awareness. You will be required to conduct thorough audience research and segmentation to target the right demographics and interests. Additionally, creating and testing various ad creatives, headlines, and messaging will be essential to optimize campaign performance. Setting up campaigns within Meta Ads Manager, ensuring proper tracking and attribution will also be part of your duties. Continuous analysis of ad performance and making data-driven decisions to improve results will be crucial. You will need to optimize ad spend, bid strategies, and budget allocation for maximum return on investment. Conducting A/B tests on different ad variations and monitoring key performance indicators such as CTR, CPC, ROAS, and conversion rates will be key aspects of your role. Developing and refining custom audiences, lookalike audiences, and interest-based targeting will be important for audience targeting and retargeting strategies. Implementing retargeting campaigns to maximize conversions and utilizing first-party data, CRM insights, and pixel data to enhance targeting strategies will also be part of your responsibilities. Collaborating closely with the creative team to develop high-performing ad creatives, providing insights and recommendations based on data analysis and market trends, generating detailed reports on campaign performance, key learnings, and growth opportunities, and staying updated with Meta's advertising policies and best practices will be integral to your role. To qualify for this position, you should have at least 5 years of experience in Paid Meta Ads advertising, proficiency in Meta Ads Manager and Facebook Business Suite, strong analytical skills with experience in A/B testing and performance optimization, ability to interpret data and turn insights into actionable strategies, and experience with third-party tools like Google Analytics, Shopify, or ClickFunnels (preferred). A creative mindset with an understanding of ad copywriting and design best practices, excellent communication skills, and the ability to thrive in a fast-paced environment will be beneficial. This is a mid to senior level position requiring a minimum of 5 years of experience and an MBA qualification. The work mode is hybrid and the job type is full-time. The compensation package offered by VGL is competitive with yearly benefits. Join us at VGL and be part of a dynamic team that is driving results through innovative digital marketing strategies.,

Posted 3 days ago

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