Meta and Google Ads Executive

The key responsibilities for this role include assisting in setting up, managing, and optimizing Meta and Google Ads campaigns. You will be responsible for conducting audience and keyword research to support campaign targeting, assisting with A/B testing of creatives, copy, and targeting strategies, monitoring ad spend, ROI, and key campaign performance metrics, coordinating with creative teams for ad content and visual assets, preparing performance reports, and suggesting basic optimization ideas. It is crucial to stay updated with trends and best practices across Meta and Google Ads platforms. The requirements for this position include having a strong analytical and problem-solving mindset, a basic understanding of Meta Ads Manager and Google Ads, the ability to interpret data and assist in campaign improvements, being detail-oriented, organized, and eager to learn, and familiarity with marketing metrics like CTR, CPC, ROAS is a plus. In this role, you will gain practical experience in setting up and optimizing ads on Meta and Google platforms, learn performance tracking, budgeting, and audience targeting techniques, understand A/B testing for ads, analyze campaign results, and scale effectively. You will also get exposure to industry practices and tools used by performance marketers. This is a full-time position in the Advertising Services industry.,