Meta ads Team Leader

Key Responsibilities :
 Plan and execute Facebook and Instagram ad campaigns: Create, manage, and optimize paid social media advertising campaigns to drive traffic, conversions, and brand awareness.  Audience targeting: Use demographic, behavioral, and interest-based data to effectively target audiences. Ad creation: Work with the creative team to develop engaging and effective ad creatives, including copywriting, visuals, and video content. Budget management: Monitor and manage advertising budgets, ensuring optimal spend for performance and ROI. A/B testing: Develop and implement A/B tests to refine campaign strategies, messaging, and creative. Performance tracking and reporting: Monitor key performance metrics (KPIs), such as CPC, CTR, ROAS, and conversions. Provide insights and reports on campaign performance, with recommendations for improvement. Campaign optimization: Continuously optimize campaigns based on performance data, audience insights, and testing results. Collaborate across teams: Work with designers, content creators, and marketing managers to ensure consistent messaging and brand alignment. Stay updated on trends: Keep up with the latest changes in Facebook Ads Manager, algorithm updates, and emerging trends in paid social media. Preferred Qualifications: Experience in e-commerce or a digital agency setting. Google Ads or other paid media experience. Certifications in Facebook Blueprint, Google Analytics, or similar.

Job Type: Full-time

Pay: ₹19,531.85 - ₹79,090.21 per month

Work Location: In person