Meta Ads Specialist (Newsletter Growth)

Moonshot Media – Building Newsletters That Matter

We are Moonshot Media, a media house built around newsletters.

Marketing Monk

We are storytellers at heart, obsessed with crafting the most incredible newsletters the internet has ever seen.

And now, we are looking for a Meta Ads Specialist who can help us scale our subscriber base and take our growth engine to the next level.

About the Founder

Our founder, Angad Singi, has:

• 4–5 years of experience as a Digital Product Manager (Embibe, BrightChamps).
• Run a content agency for 4+ years.
• Been part of the founding journey of 2 startups.
• Now, he’s building a newsletter-led media business with Marketing Monk at its core.

Role Summary

As our Meta Ads Specialist, your primary focus will be running and scaling paid campaigns that convert into newsletter subscribers.

You will design, launch, and optimize ads on Meta platforms to bring in high-quality leads who join our newsletter community.

Key Responsibilities

• Newsletter growth campaigns

  → Run conversion-focused campaigns on Meta Ads (Facebook & Instagram) with the clear goal of increasing newsletter subscriptions.

• Creative testing

  → Test multiple creatives (static, video, carousel) and identify winning formats and hooks that drive signups.

• Performance analysis

  → Monitor CPL, CTR, CPC, CPM, and subscription rates daily. Share insights and recommend optimizations.

• Scaling growth

  → Use ABO/CBO, lookalikes, Advantage+ campaigns, and retargeting to scale daily budgets from ₹1,000 to ₹30,000 while keeping CPL profitable.

• Collaboration

  → Work with our design and content team to align messaging and visuals for subscriber-focused campaigns.

• Trend tracking

  → Stay updated on Meta Ads and newsletter growth tactics. Apply new strategies quickly.

Qualifications

• 2–3 years of hands-on experience with Meta Ads Manager.
• Strong knowledge of pixels, custom events, attribution, and Conversion API.
• Proven experience driving leads/newsletter subscribers (not just sales).
• Analytical mindset: able to optimize based on subscriber CPL and funnel performance.
• Bonus: experience with email/newsletter marketing funnels.

Culture Fit

• 100% Remote + async.
• High ownership, no micromanagement.
• We pay in advance and never negotiate down on financial expectations.
• We value intent, execution, and positive energy.
• Philosophy: “Tum mujhe tang mat karo, mai tumhe tang nahi karuga 😆”

Hiring Process

1. Proof of work

   → Portfolio/case study review.

2. Discussion Round

   → Skill and approach assessment.

3. Final Round

   → Closing discussion before hiring.