Meta Ads Executive

Job Title: Meta Ads Executive
Location: Mohali, Punjab (On-site)

About Us:

Offshore Marketers is a performance-driven digital marketing agency specializing in data-backed strategies to help businesses grow in today’s competitive digital space. We are looking for a Meta Ads Executive who can plan, execute, and optimize paid campaigns on Meta platforms (Facebook & Instagram) to deliver measurable results.

Key Responsibilities:

• Campaign Management: Plan, create, and manage paid advertising campaigns exclusively on Meta Ads (Facebook & Instagram).
• Audience Research: Conduct in-depth audience segmentation, targeting, and competitive research to ensure high ROI.
• Performance Optimization: Monitor campaign performance daily, analyze key metrics (CTR, CPC, CPA, ROAS), and implement data-driven optimizations.
• Ad Creatives: Collaborate with the creative team or develop engaging ad copies and visuals aligned with campaign goals.
• A/B Testing: Run structured experiments on creatives, targeting, bidding strategies, and placements to identify winning approaches.
• Reporting: Prepare clear performance reports with insights and recommendations for improvement.
• Budget Management: Allocate and manage ad spend efficiently to maximize ROI.
• Industry Knowledge: Stay updated with the latest Meta Ads features, algorithm changes, and best practices.

Requirements:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum 1 year of hands-on experience running and optimizing Meta Ads campaigns (Facebook & Instagram).
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Proficiency with Meta Ads Manager and basic knowledge of conversion tracking setups.
• Understanding of audience targeting, retargeting, and lookalike audiences.
• Strong communication skills for effective collaboration and reporting.
• Meta Blueprint Certification (preferred but not mandatory).

Job Types: Full-time, Fresher

Pay: ₹10,000.00 - ₹35,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund

Application Question(s):

• Do you have at least 1 year of hands-on experience managing Meta (Facebook & Instagram) Ads campaigns?
• Which ad platforms have you worked with?

Meta Ads (Facebook & Instagram)
Google Search AdsGoogle Display AdsYouTube AdsOther (please specify)

• Are you experienced in setting up audience targeting, retargeting, and conversion tracking?
• Have you performed A/B testing for ad creatives, targeting, or landing pages?
• Are you comfortable creating performance reports and presenting campaign insights?
• Do you hold any certifications related to Google Ads or Meta Blueprint?
• Are you currently based in Mohali or willing to relocate to Mohali?
• What is your expected salary?
• What is your current salary?
• Why do you think you are the right fit for this Paid Media Executive role?

Education:

• Bachelor's (Required)

Work Location: In person