Meta ad expert

Company Description

Expansio Digital Marketing specializes in scaling businesses through data-driven strategies including Social Media Management, Graphic Design, Website Development & SEO Optimization, Paid Ads, Influencer Marketing, Content Creation, and Brand Logo & Identity Design. We are focused on crafting compelling content and running high-ROI ad campaigns to allow clients to concentrate on business growth. Let us handle the intricate details while you focus on what you do best.

Role Description

This is a full-time remote role for a Meta Ad Expert. The Meta Ad Expert will be responsible for planning, executing, and optimizing Facebook and Instagram ad campaigns. The individual will generate performance reports, conduct audience research, A/B test ad creatives, and stay up-to-date with platform features and trends. Collaboration with the content and design teams to develop effective ad elements will be required.

Qualifications

• Experience with Facebook and Instagram ad management, including campaign planning and optimization
• Ability to conduct audience research and A/B testing for ad optimization
• Skills in generating and analyzing performance reports from ad campaigns
• Understanding of social media management strategies and digital marketing principles
• Strong collaboration skills for working with content and design teams
• Excellent written and verbal communication skills
• Ability to work independently and remotely
• Experience in a digital marketing agency is a plus
• Bachelor’s degree in Marketing, Advertising, Business, or related field.