Media Strategist

• Develop and implement integrated media strategies that align with client goals and drive business results, across various campaign types, including full-funnel, ABM and lead generation 7+ years of experience in B2B media planning strategy and buying across core channels and platforms (including lead generation), with a focus on integrated campaigns.
• Hands-on proficiency in media planning tools and software.
• Partner with Field marketing teams on media strategies & planning, including audience analysis, forecasting, re-targeting and budget allocation.
• Execute media plans across various digital channels, including social, connected TV, and digital out-of-home.
• Collaborate with in-house Brand & Creative teams, MarTech and Analytics teams to ensure cohesive and effective full-funnel campaign execution.
• Utilise data and insights to optimise media performance and provide actionable recommendations.
• Develop and track key metrics & KPIs for campaign/program success and report on performance on behalf of internal client teams.

Location -

Contact Person : Sangeetha Tamil