Are you passionate about digital marketing and possess a deep understanding of the mobile app landscape? Do you thrive on crafting innovative media strategies that drive user acquisition and engagement? If so, we want to hear from you! Sellergize Web Technology Services Pvt Ltd is the creator of Zifup Browser, a fast, secure, and feature-rich web browser designed to enhance the mobile shopping experience. We are committed to delivering cutting-edge technology and providing our users with a seamless and enjoyable journey online. As our Media Strategist, you will play a crucial role in expanding our reach and attracting new users to Zifup Browser. You will be responsible for developing, executing, and optimizing comprehensive media campaigns across various digital channels. Responsibilities: Develop and implement data-driven media strategies to increase user acquisition, engagement, and retention for Zifup Browser. Identify and evaluate new media opportunities, advertising platforms, and partnerships relevant to the mobile app ecosystem. Plan, execute, and manage paid media campaigns across channels such as Google Ads (App Campaigns), social media platforms (Facebook, Instagram, TikTok), programmatic advertising, and other relevant mobile ad networks. Conduct in-depth market research and competitive analysis to identify trends, user behaviors, and effective advertising tactics. Collaborate closely with the marketing, product, and design teams to ensure creative assets and messaging are optimized for media campaigns. Monitor campaign performance daily, analyze key metrics (CPI, CPA, ROAS, LTV), and provide actionable insights for continuous optimization. Manage budgets effectively, ensuring maximum ROI on media spend. Generate regular reports on campaign performance, highlighting successes, challenges, and recommendations. Stay up-to-date with the latest trends and best practices in mobile app marketing, digital advertising, and media buying. Qualifications: 7+ years of experience in digital media planning and buying, with a strong focus on mobile app user acquisition. Proven track record of successfully managing and optimizing large-scale paid media campaigns. In-depth knowledge of various ad platforms, including Google Ads (especially App Campaigns), Facebook Ads Manager, and other mobile ad networks. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Proficiency in using analytics tools (e.g., Google Analytics, Adjust, AppsFlyer, Firebase). Excellent communication, presentation, and interpersonal skills. Ability to work independently and as part of a collaborative team in a fast-paced environment. Experience with A/B testing and conversion rate optimization (CRO) methodologies. Bonus points for: Experience with ASO (App Store Optimization). What We Offer: Opportunity to work on a rapidly growing and innovative mobile app. Collaborative and supportive work environment. Competitive salary and benefits package. Opportunity for professional growth and development. Be part of a team that is passionate about making a difference in the mobile Browse space.