Media Senior Consultant

Ford Motor Company

2 years

0 Lacs

chennai tamil nadu india

Posted:1 week ago| Platform:

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Skills Required

marketing analytics segmentation learning simulation optimization sql python power gcp analyze benchmarking documentation data statistics combination

Work Mode

On-site

Job Type

Full Time

Job Description

Strong Domain knowledge and technical expertise in marketing analytics, Time series modelling, Bayesian modelling, Segmentation, Machine learning, Simulation and Optimization
Technical Skills: SQL, Python, Power BI, and exposure to GCP environment.
2+ years of experiences in Digital analytics

Responsibilities

Analyze datasets to generate deep insights on paid media, organic media and earned media.
Building Marketing Analytics solutions such as
Competitive benchmarking
Hyrid Models using MMM and MTA
Audience Segmentation
Strong commitment to developing comprehensive documentation and promoting knowledge sharing.

Qualifications

Master's or Bachelor’s degree in Data Analytics, Statistics, Economics or a related field (or equivalent combination of education and experience).

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