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Media Senior Consultant

Media Senior Consultant

3 - 6 years

|

0 Lacs

Posted:1 hour ago| Platform:

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Skills Required

gcp marketing analytics digital analytics sql python

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Strong Domain knowledge and technical expertise in marketing analytics, Time series modelling, Bayesian modelling, Segmentation, Machine learning, Simulation and Optimization
Technical Skills: SQL, Python, Power BI, and exposure to GCP environment.
2+ years of experiences in Digital analytics

Preferred candidate profile

Analyze datasets to generate deep insights on paid media, organic media and earned media.
Building Marketing Analytics solutions such as

Competitive benchmarking
Hyrid Models using MMM and MTA
Audience Segmentation

Strong commitment to developing comprehensive documentation and promoting knowledge sharing.

Master's or Bachelors degree in Data Analytics, Statistics, Economics or a related field (or equivalent combination of education and experience).

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