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12 - 21 years
15 - 30 Lacs
Chennai
Work from Office
About the Role We are looking for a dynamic and strategic Brand & Media Head to spearhead our marketing communication, media, PR, and CSR initiatives. Youll play a pivotal role in driving brand positioning, generating qualified leads, and executing impactful campaigns across multiple platforms. This is an exciting opportunity to shape the brand presence of our real estate portfolio across markets. Key Responsibilities 1. Marketing Strategy & Planning Develop and implement annual and campaign-specific marketing plans aligned with project goals. Drive marketing communication strategy for lead generation, brand building, and customer engagement. Analyze campaign performance and optimize strategies across projects and channels. 2. Content & Creative Oversight Lead content creation for brochures, digital creatives, video walkthroughs, sales collaterals, etc. Ensure all content reflects brand guidelines and project USPs. Leverage storytelling to create emotional and aspirational appeal for homebuyers. 3. Media Planning & Buying Plan and execute 360 campaigns across digital, print, radio, OOH, and real estate portals. Collaborate with media agencies to ensure cost-effective and result-driven campaigns. Track media spends, validate bills, and manage post-campaign analysis. 4. Public Relations & Reputation Management Build and nurture relationships with media outlets, journalists, and influencers. Manage press releases, PR campaigns, and handle media inquiries. Monitor brand sentiment across media and social platforms and manage reputation risks. 5. CSR & Stakeholder Communication Develop CSR strategy in line with company values and local community needs. Communicate CSR initiatives effectively across stakeholders and channels. Coordinate with NGOs, partners, and government bodies for impactful CSR execution. 6. Innovation & Trendspotting Research and adopt innovative marketing tools like virtual walkthroughs, PropTech integrations, and AI-based targeting. Stay updated on industry trends to keep campaigns fresh and relevant. 7. Cost Optimization & Agency Management Evaluate agency performance and negotiate for cost-effective services. Identify and implement cost-saving initiatives without compromising quality. Ensure timely delivery of creative and media outputs across vendors. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com
Posted 2 months ago
4 - 9 years
8 - 12 Lacs
Mumbai
Work from Office
The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently. Job Description: Key Responsibilities: Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms. Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. Analyze campaign performance data to provide actionable insights and recommendations for optimization. Analyze reports from multiple platforms and prepare detailed performance reports. Work closely with internal teams, and external stakeholders to align campaign strategies and objectives. Requirements: 4 years + experience in a campaign management role in advertising and online media marketing. Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking). Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising. Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. Experience in an analytical, results-oriented environment with external customer interaction. Additional Information Works as a member of the team and cross-functional teams Ability to lead/own internal & vendor meetings and communication. Have an aptitude for basic mathematical concepts Possess excellent verbal and written communication skills Ability to prioritize tasks and meet all deadlines while producing quality. Ability to aggregate and communicate data to support recommendations Ability to follow through on assigned tasks with minimal supervision Passion and curiosity for media, brands & digital activation Flexible to work across different time zones/shifts (including night shift) Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Paragon Time Type: Full time Contract Type: Permanent
Posted 2 months ago
4 - 9 years
6 - 10 Lacs
Mumbai
Work from Office
The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently. Job Description: Key Responsibilities: Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms. Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. Analyze campaign performance data to provide actionable insights and recommendations for optimization. Analyze reports from multiple platforms and prepare detailed performance reports. Work closely with internal teams, and external stakeholders to align campaign strategies and objectives. Requirements: 4 years + experience in a campaign management role in advertising and online media marketing. Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking). Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising. Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. Experience in an analytical, results-oriented environment with external customer interaction. Additional Information Works as a member of the team and cross-functional teams Ability to lead/own internal & vendor meetings and communication. Have an aptitude for basic mathematical concepts Possess excellent verbal and written communication skills Ability to prioritize tasks and meet all deadlines while producing quality. Ability to aggregate and communicate data to support recommendations Ability to follow through on assigned tasks with minimal supervision Passion and curiosity for media, brands & digital activation Flexible to work across different time zones/shifts (including night shift) Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Paragon Time Type: Full time Contract Type: Permanent
Posted 2 months ago
4 - 9 years
8 - 12 Lacs
Mumbai
Work from Office
The Programmatic Account Manager will be responsible for managing, executing, optimizing, and reporting programmatic advertising campaigns. This role requires a deep understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, ad servers, and data management platforms. The ideal candidate will possess strong analytical skills, technical proficiency, and a keen eye for detail to ensure campaigns run smoothly and efficiently. Job Description: Key Responsibilities: Set up, monitor, and optimize programmatic advertising campaigns across various DSPs/SSPs and other Ad tech platforms. Manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. Analyze campaign performance data to provide actionable insights and recommendations for optimization. Analyze reports from multiple platforms and prepare detailed performance reports. Work closely with internal teams, and external stakeholders to align campaign strategies and objectives. Requirements: 4 years + experience in a campaign management role in advertising and online media marketing. Proficiency with major DSPs or SSPs (e.g. DV360, Xandr, Google Ad Manager) or ad-serving platforms (e.g. CM360, Flashtalking). Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion. Must be open to adapting and working with various Ad Tech tools including in-house DSPs related to Programmatic Advertising. Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management. Maintains a proactive approach to staying on top of everything within the process to support evolving client needs. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required. Experience in an analytical, results-oriented environment with external customer interaction. Additional Information Works as a member of the team and cross-functional teams Ability to lead/own internal & vendor meetings and communication. Have an aptitude for basic mathematical concepts Possess excellent verbal and written communication skills Ability to prioritize tasks and meet all deadlines while producing quality. Ability to aggregate and communicate data to support recommendations Ability to follow through on assigned tasks with minimal supervision Passion and curiosity for media, brands & digital activation Flexible to work across different time zones/shifts (including night shift) Location: DGS India - Mumbai - Thane Ashar IT Park Brand: Paragon Time Type: Full time Contract Type: Permanent
Posted 2 months ago
2 - 5 years
5 - 6 Lacs
Chennai
Work from Office
Job Summary: We're seeking a creative and results-driven Corporate Communications Executive to manage our print and digital media presence, develop marketing strategies, and execute advertising campaigns. The ideal candidate will have excellent communication skills, a keen eye for detail, and experience in marketing and media management. Role & responsibilities Manage print media presence, including press release, newspaper ads, and magazine features. To coordinate with PR agency and implement social media strategies across platforms(Facebook, Twitter, Instagram, LinkedIn, etc.) Create engaging content for social media and print media, including written posts. Plan and execute marketing campaigns to promote our product/services. Manage advertising campaigns across print and digital media, including budget allocation and performance tracking. Analyze campaign results and provide insights for future improvements. Collaborate with internal teams. Preferred candidate profile Bachelor's degree in Marketing, Communications, or a related field. Proven experience in marketing, Media management, or a related role. Strong understanding of print and digital media platforms. Excellent communication, Writing skills. Should have experience in product marketing (B2C industry) Ability to work independently and collaboratively Experience with Social media Management tools(E.g., Hootsuite, Butter) Familiarity with advertising platforms(E.g., Google Ads, Facebook Ads.,)
Posted 2 months ago
5 - 10 years
12 - 15 Lacs
Chennai
Work from Office
Job Summary: We're seeking a creative and results-driven Marketing & Media Coordinator to manage our print and digital media presence, develop marketing strategies, and execute advertising campaigns. The ideal candidate will have excellent communication skills, a keen eye for detail, and experience in marketing and media management. Role & responsibilities Manage print media presence, including press release, newspaper ads, and magazine features. To coordinate with PR agency and implement social media strategies across platforms(Facebook, Twitter, Instagram, LinkedIn, etc.) Create engaging content for social media and print media, including written posts. Plan and execute marketing campaigns to promote our product/services. Manage advertising campaigns across print and digital media, including budget allocation and performance tracking. Analyze campaign results and provide insights for future improvements. Collaborate with internal teams. Preferred candidate profile Bachelor's degree in Marketing, Communications, or a related field. Proven experience in marketing, Media management, or a related role. Strong understanding of print and digital media platforms. Excellent communication, Writing skills. Should have experience in product marketing (B2C industry) Ability to work independently and collaboratively Experience with Social media Management tools(E.g., Hootsuite, Butter) Familiarity with advertising platforms(E.g., Google Ads, Facebook Ads.,)
Posted 2 months ago
2 - 5 years
2 - 3 Lacs
Jaipur
Work from Office
Responsibilities: Collaborate with marketing team on campaigns Manage social media presence across platforms Create engaging content strategies Monitor analytics & adjust tactics accordingly Health insurance Annual bonus Provident fund
Posted 3 months ago
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