Digital Marketing Manager

Job Title: Digital Marketing Manger(Experienced)

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Job Summary:

Digital Marketing Manager

oversee the planning, execution, and optimization of our online marketing strategies. This role requires

someone who can effectively manage the team, handle digital campaign line-ups, provide strategic

guidance, and give final approvals on key deliverables to ensure brand consistency and performance.

Key Responsibilities:

• Team Management & Leadership

Lead, mentor, and manage a team of digital marketers, content creators, designers, and

other marketing professionals.

Conduct regular team meetings, assign responsibilities, and ensure timely completion of

tasks.

Provide performance feedback and support team growth through skill development.

• Planning & Strategy

Create and maintain a digital marketing calendar/line-up for campaigns across all

platforms (social media, email, web, paid ads, etc.).

Develop and implement comprehensive digital strategies aligned with business goals.

Analyze market trends and competitor activity to identify opportunities.

• Campaign Execution & Oversight

Oversee the development and execution of marketing campaigns from concept to

delivery. Approve campaign creatives, content, and media plans ensuring alignment with brand

voice and objectives.

Monitor campaign performance and optimize based on data insights.

• Budget Management

Allocate and manage budgets for digital campaigns.

Track spending and ensure campaigns are delivered within budget and on time.

• Collaboration & Communication

Collaborate with internal departments (sales, product, design) to ensure cohesive

messaging.

Serve as the final decision-maker on marketing material approvals before launch.

Present reports and results to senior management regularly.

Qualifications:

• Bachelors degree in Marketing, Communications, or related field (Masters preferred).
• 4+ years of experience in digital marketing with at least 2 years in a managerial role.
• Strong understanding of SEO, SEM, email marketing, social media, and content marketing.
• Experience with tools like Google Analytics, Meta Ads Manager, HubSpot, or similar platforms.
• Excellent leadership, communication, and decision-making skills.
• Strong attention to detail with the ability to manage multiple projects.