Media Investment - Specialist

Job Description

Overview ** We prefer candidates with end-to-end campaign management experience on CM360, who are proficient in both trafficking and tagging, and can join us within 45 days. ** Location: Hyderabad, Chennai, Coimbatore & Bangalore Experience: 5 to 9 years Skills: CM360, End to End campaign knowledge, Ad trafficking, Troubleshooting, Billing, Reporting, Campaign setup & optimization on CM 360, Understanding of pixel & floodlight tagging etc We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Guide the team to setup and execute digital media campaigns using ad servers like Google Campaign Manager 360, Ad Form, Flashtalking etc. Apply quality framework, maintaining the quality of the work rendered by the team Closely monitoring the day-to-day operations and identify the potential gap in the process and try to resolve the same with the immediate supervisor’s guidelines Troubleshoot campaign tracking issues across platforms / Ad-tech and proactively coming up with a solution Ascertaining the training requirements of the team to cater the smooth transition of all accounts/projects Assessing all issues and concerns faced by the team while carrying the day-to-day operations and provide appropriate insights to the immediate supervision at right time to minimize the potential risks Ability to communicate technical information’s with both Internal and Onshore partners effectively. Qualifications A full-time graduate degree (Mandatory) 5 to 7 years of experience in managing digital media campaigns across various channels and 2 years of experience in team management Extensive knowledge of ad serving technology tools and campaign management workflows, with a minimum of 1 year of experience using the CM 360 ad server Solid understanding of various third-party tag specifications and ad verification tools such as IAS and DoubleVerify Strong individual contributor who is also a collaborative team player Excellent analytical skills, with the ability to solve problems and translate analysis and insights into actionable business strategies Outstanding written and verbal communication skills Exceptional attention to details and recognized as a subject matter expert.