Martech ML Engineer

Experience: 5+ Years (Experience in Data Science)

Title: Martech ML Engineer

Working hours: Flexible Hours (Presence from 9 PM IST to 12 AM IST is a must)

ML Engineer

Here’s a quick breakdown of the key responsibilities and skills for this role:

Key Responsibilities:

• Analyze large datasets from multiple sources (e.g., mobile games, ad networks, MMPs) to drive

  UA strategy

  and improve campaign effectiveness.
• Develop predictive models and A/B testing frameworks to optimize ad spend, bidding strategies, and targeting.
• Implement LTV (Lifetime Value) models, and cohort analysis to inform marketing decisions.
• Work closely with marketing, UA, product, and engineering teams to translate business questions into analytical solutions.
• Use

  SQL

  to extract and manipulate data from databases and create dashboards to track key UA performance metrics.
• Utilize

  Python

  for automation, machine learning, and data processing to improve efficiency in UA campaigns.
• Collaborate with AdTech partners and MMPs (e.g., Appsflyer, Adjust) to ensure accurate attribution tracking and measurement.
• Stay updated on industry trends in AdTech, gaming UA, and programmatic advertising to recommend new strategies.
• Interact and collaborate with data engineers, Business stakeholders as and when required.

What to Expect:

• This is an individual contributor role, focused on hands-on work.
• The role involves close collaboration with data science and ML teams, as well as development of in-house systems.

Required Technical Skills:

• At least 3+ years of experience in User Acquisition, AdTech, or Gaming analytics.
• Hands-on experience with
  AdTech platforms, MMPs (Mobile Measurement Partners), and UA tools.
• Demonstrate an a relevant project implementation in User Acquisition
  in Mobile Marketing/AdTech Space  
• Experience with marketing analytics, campaign performance optimization, and attribution modeling.
• Familiarity with A/B testing methodologies, statistical significance, and causal inference techniques.
• Ability to use statistics to understand behavior of systems and/or players. 
• Ability to communicate complex data insights to non-technical stakeholders.
• Must be thorough and experienced with programming in Python
  and SQL.
• Prior experience in Apache Spark with ML is a plus
• Team player with excellent organizational, communication and interpersonal skills.

Why Masscom:

• Generous paid time off (PTO), vacation, and holidays
• Permanent Work from Home
• Flexible working hours
• Group Health Insurance (Family Floater)
• 5 days a week