Martech Architect

Role & responsibilities

We are looking for an experienced Martech Specialist with 6+ years of expertise to support our marketing technology (MarTech) stack and related integrations. The ideal candidate will have hands-on experience managing integrations between different marketing automation platforms, event management tools, and data systems. This role requires a strong background in data flow management, API usage, and SQL, coupled with excellent communication and project management skills.

Key Responsibilities:Martech Stack Management:

• Manage and maintain various Martech tools, including but not limited to

  Marketo, Salesforce Marketing Cloud (SFMC), HubSpot

  , and event management tools.
• Handle day-to-day troubleshooting, configuration, and optimization of Martech platforms and their integrations.
• Ensure platform stability, user access, and compliance with marketing and data governance standards.

Integrations and Data Flow:

• Design, implement, and manage seamless integrations between marketing platforms and internal systems (e.g., CRM, ERP, event platforms).
• Monitor and optimize data flow for consistency, accuracy, and reliability across systems.
• Leverage

  platform APIs and SQL

  to manage data exchange, build automation workflows, and create custom integrations.

• Proficiency in marketing automation tools like Marketo, SFMC, and HubSpot

  , with experience in integration tools such as

  Zapier and Workato

  , along with a

  strong understanding of platform APIs.

Project Management:

• Lead and manage end-to-end Martech projects, from requirement gathering to solution delivery.
• Document project scope, technical requirements, and timelines; manage execution to ensure on-time delivery.
• Collaborate with cross-functional teams (marketing, sales, IT, etc.) to align project goals and expectations.

Communication and Documentation:

• Develop technical documentation, data flow diagrams, process maps, and user guides.
• Act as the central point of contact for Martech initiatives, offering guidance and troubleshooting support to internal teams.
• Present complex technical concepts in a clear, non-technical manner to stakeholders.

Technical Expertise:

• Use deep knowledge of APIs, databases, and SQL for platform customization, data manipulation, and troubleshooting.
• Continuously research and recommend new MarTech tools or features to enhance marketing performance and operational efficiency.

Stakeholder Management:

• Work closely with global teams including marketing, sales, and IT to align Martech capabilities with business goals.
• Provide regular updates on project status, risks, and key milestones to internal stakeholders and leadership teams.

Qualifications:

• Bachelors degree in Computer Science, Information Systems, Marketing, or related field.
• 6-8 years of hands-on experience in Martech management, particularly with

  tools like Marketo, SFMC, Salesforce, HubSpot

  , or similar platforms.
• Strong technical expertise in

  API integrations, SQL, and data architecture

  .
• Proven track record of leading Martech projects across multiple platforms.
• Excellent written and verbal communication skills.
• Analytical mindset with a solution-oriented approach.
• Experience working with

  event management tools/platforms

  (preferred).

Additional Skills:

• Experience with

  integration platforms

  such as

  Zapier, Workato, Tray.io

  (preferred).
• Understanding of

  data privacy regulations

  like GDPR, CASL, and how they apply to Martech implementations.
• Ability to work independently while managing multiple projects and stakeholders.
• Comfortable working with

  cross-functional, global teams across time zones

  .