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Marketplace & E-commerce Channel Manager

3 - 7 years

2 - 4 Lacs

Kolkata

Posted:4 weeks ago| Platform: Naukri logo

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Skills Required

Shopify alibaba Ecommerce Marketing ppc Google Looker Studio CRM API Figma image edits Canva Digital Campaigns Marketing Campaigns Digital Marketing Ecommerce Development B2B Zoho Inventory Campaign Planning Campaign Management Web Marketing seo RFQ basic CPL

Work Mode

Remote

Job Type

Full Time

Job Description

We are seeking a skilled and data-driven Marketplace & E-commerce Channel Manager to oversee our product listings and performance across leading B2B platforms such as Alibaba, IndiaMART, Tradologie, AgriBazaar, Shopify, and more. The ideal candidate will be responsible for catalogue hygiene, marketplace optimization, performance analytics, and coordination with internal teams to drive growth and efficiency. Key Responsibilities: Catalogue Management & Hygiene: Build and maintain high-quality product catalogues across multiple B2B marketplaces. Publish or refresh 1500+ SKUs within 30 days while ensuring consistency and accuracy Marketplace Optimization: Enhance visibility and engagement through optimized listings and keywords. Ensure a response rate of 95% and a first-reply time of 4 hours. Manage day-to-day marketplace operations including RFQs, enquiries, and performance tracking. Performance Analytics & Reporting: Monitor key performance indicators such as enquiry-to-lead ratio, CPL (Cost Per Lead), and keyword positioning. Generate actionable insights and reports to guide strategy and improvements. Campaign Management: Execute and optimize PPC and RFQ campaigns across platforms to generate qualified leads. Track and manage ad spends effectively to ensure ROI. Cross-Functional Coordination: Work closely with Sales, Operations, and Finance to align channel strategies and goals. Ensure accurate information flow across departments for smooth execution. Desired Candidate Profile: 3 - 7 years of hands-on experience managing product catalogues across B2B e-commerce marketplaces. Strong analytical mindset with expertise in data-led SEO and keyword optimization. Proven ability to run and optimize PPC and RFQ campaigns. Proficient in using marketplace dashboards and tools. Self-motivated and able to manage responsibilities independently in a remote setup.

More Jobs at Bokahola Global Trading

Marketplace & E-commerce Channel Manager

Kolkata

3 - 7 yrs
|

INR 2 - 4 Lacs

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