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Marketing/Demand Generation Specialist

Marketing/Demand Generation Specialist

Plugscale Consulting

4 - 6 years

9 - 15 Lacs

pune

Posted:1 day ago| Platform:

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Skills Required

marketing b2b saas demand generation email nurture campaigns content marketing demand generation salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview:

Demand Gen Specialist

Responsibilities:

Own lead generation campaigns (LinkedIn Ads, webinars, gated content, events).
Collaborate with the SDR/BDR team to create effective messaging and assets.
Track MQL SQL conversion and optimize campaigns accordingly.
Build and manage prospect databases (ZoomInfo, Clearbit enrichment).
Run email nurturing campaigns to re-engage cold leads.
Support ABM campaigns for top 100 target accounts.

Requirements:

4-6+ years in B2B SaaS demand generation.
Proven track record generating MQLs that convert to SQLs.
Expertise in LinkedIn Ads, content marketing, email nurture campaigns.
Strong analytical mindset, comfortable with attribution and ROI metrics.
Familiarity with HubSpot, Salesforce, Marketo, or similar.

KPIs:

Volume: 100-150 MQLs/month.
30%+ MQL SQL conversion.
Campaign ROI >3x.

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Marketing/Demand Generation Specialist