Marketing Strategy Analyst

Agoda is an online travel booking platform that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, as well as flights, activities, and more. As part of Booking Holdings and based in Asia, Agoda is represented by 7,100+ employees from 95+ nationalities in 27 markets, fostering a diverse, creative, and collaborative work environment. The company values innovation through a culture of experimentation and ownership to enhance customers" ability to experience the world. Bridging the World Through Travel Agoda believes that travel allows people to enjoy, learn, and experience more of the amazing world we live in. It brings individuals and cultures closer together, fostering empathy, understanding, and happiness. The team at Agoda is skillful, driven, and diverse, united by a passion to make an impact by harnessing innovative technologies and strong partnerships to make travel easy and rewarding for everyone. The Opportunity Agoda's B2B Marketing team is looking for a Marketing Strategy Analyst (B2B Content Strategy) to lead content strategy efforts. The ideal candidate will define and execute product marketing strategies to ensure products resonate with the target audience and achieve market success. Responsibilities include enhancing brand visibility, creating compelling narratives for B2B partners, and driving significant impact to the organization. Role Overview As the Marketing Strategy Analyst (B2B Content Strategy), you will develop and execute communication strategies for B2B partners, contribute to product marketing strategies, optimize content efforts, and craft materials for C-suite presentations. Collaboration with stakeholders across departments is key to identifying and showcasing strengths in the B2B travel sector. Key Responsibilities - Develop and Implement Product Marketing Strategy - Craft Compelling Product Messaging - Project Management of Cross-Functional Initiatives - Performance Analysis - Enhance Sales Materials and Strategy - Conduct Market Research - Craft Engaging Presentations What You'll Need To Succeed - Extensive Experience in product marketing, strategy, or content marketing - Data-Driven Approach with strong analytical skills - Innovative Problem-Solving Skills - Strong Communication Skills - Strategic Mindset aligned with business objectives - Industry and Product Knowledge in tech and travel sectors - Technical Proficiency in marketing automation tools, CRM systems, and analytics software Why Join Us Agoda offers the opportunity to shape communication strategies and drive growth within the B2B marketing division. If you are an innovative thinker passionate about travel technology and can elevate brand narrative, we invite you to apply and be part of our dynamic team. Agoda is an Equal Opportunity Employer. Your application will be kept on file for future vacancies, and you can request to have your details removed. Agoda does not accept third-party resumes, and unsolicited resumes will not incur any fees. For more details, please refer to our privacy policy.,