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Marketing Strategist (SEO and PPC)

Marketing Strategist (SEO and PPC)

3 - 5 years

|

4 - 8 Lacs

Posted:3 weeks ago| Platform: Foundit logo

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Skills Required

seo optimization ppc campaigns keyword research data analysis conversion rate a/b testing content strategy market research competitor analysis

Work Mode

On-site

Job Type

Full Time

Job Description

Description

We are seeking a Marketing Strategist with expertise in SEO and PPC to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive traffic and conversion through effective search engine optimization and paid advertising.

Responsibilities

Develop and implement effective SEO strategies to improve organic search visibility.
Manage and optimize PPC campaigns across various platforms to increase ROI.
Conduct keyword research and analysis to identify target keywords and phrases.
Analyze website performance using tools like Google Analytics and SEMrush, providing actionable insights for improvement.
Stay updated on the latest trends in SEO and PPC and adjust strategies accordingly.

Skills and Qualifications

3-5 years of experience in digital marketing, specifically in SEO and PPC.
Strong understanding of SEO principles, keyword research, on-page and off-page optimization techniques.
Proficiency in PPC platforms such as Google Ads, Bing Ads, and Facebook Ads.
Experience with analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar.
Excellent analytical skills with the ability to interpret data and make data-driven decisions.
Strong written and verbal communication skills.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

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