We are looking for a driven and resourceful Sales Development Representative (SDR) to join our client's growing team. The ideal candidate will play a key role in supporting their expansion into new B2B markets, particularly in the insurance and hospitality industries. This role will focus on outbound outreach, lead generation, and building strong relationships with potential business partners. As our client moves beyond direct-to-consumer sales, we're looking for someone who is comfortable in a fast-paced environment, loves connecting with people, and is motivated by creating new opportunities. Duties and Responsibilities: Outbound Lead Generation: Conduct proactive outbound outreach (emails, calls, LinkedIn, etc.) to identify and generate new B2B leads, focusing on target industries like insurance and hospitality. Lead Qualification: Qualify interested prospects through discovery calls or emails and schedule appointments or product demos for the senior sales team. Market Research: Research and identify key decision-makers at prospective partner organizations (e.g. insurance companies, hotel chains) to build a targeted pipeline of opportunities. CRM Management: Maintain accurate records of all lead interactions and status updates in the CRM system, ensuring a clean and organized sales pipeline. Strategic Outreach: Work closely with leadership to pursue high-value partnership opportunities for instance, exploring product bundle deals with insurers or safety kit integrations with hotel groups and tailor outreach messaging to these initiatives. Collaborative Selling: Collaborate with our sales, marketing, and product teams to refine outreach strategies, share market feedback, and align on value propositions for different B2B segments. Goals & Reporting: Meet or exceed weekly and monthly targets for outreach volume, qualified leads, and meetings booked. Provide regular reports on lead generation activities and outcomes.
Description We are seeking a Marketing Strategist with expertise in SEO and PPC to join our dynamic team. The ideal candidate will be responsible for developing and executing innovative marketing strategies that drive traffic and conversion through effective search engine optimization and paid advertising. Responsibilities Develop and implement effective SEO strategies to improve organic search visibility. Manage and optimize PPC campaigns across various platforms to increase ROI. Conduct keyword research and analysis to identify target keywords and phrases. Analyze website performance using tools like Google Analytics and SEMrush, providing actionable insights for improvement. Stay updated on the latest trends in SEO and PPC and adjust strategies accordingly. Skills and Qualifications 3-5 years of experience in digital marketing, specifically in SEO and PPC. Strong understanding of SEO principles, keyword research, on-page and off-page optimization techniques. Proficiency in PPC platforms such as Google Ads, Bing Ads, and Facebook Ads. Experience with analytics tools such as Google Analytics, SEMrush, Ahrefs, or similar. Excellent analytical skills with the ability to interpret data and make data-driven decisions. Strong written and verbal communication skills. Ability to work collaboratively in a team environment and manage multiple projects simultaneously.