Marketing Specialist

As a Marketing Specialist at Merch Lust Enterprises, you will play a crucial role in defining the brand image of Merch Lust and driving user acquisition through innovative digital marketing strategies. Your enthusiasm for digital trends, social media, and growth hacking will be pivotal in this position. **Key Responsibilities:** - Develop and implement digital marketing campaigns on platforms such as Instagram, Snapchat, and other popular channels among Gen Z. - Work closely with designers and content creators to create compelling posts, reels, and campaigns. - Oversee paid advertising campaigns with a focus on maximizing ROI and user acquisition. - Identify and cultivate partnerships with influencers and content creators for collaborative projects. - Evaluate the performance of campaigns and offer strategic insights for improvement. - Contribute to the establishment of Merch Lust's early community, including engagement with college ambassadors, creator collaborations, and user groups. **Qualifications:** - Demonstrated experience in digital marketing, particularly within startup or e-commerce environments. - Profound knowledge of social media trends and Gen Z consumer behavior. - Hands-on proficiency with platforms like Meta Ads, Google Ads, or influencer campaign management. - Creative mindset enabling the production and direction of engaging content. - Data-driven approach combined with familiarity in utilizing analytics tools. At Merch Lust Enterprises, you will have the chance to be part of a rapidly expanding startup from its foundational stages. You will enjoy the freedom to shape the brand's tone, collaborate within a dynamic and engaging setting, and access growth prospects as the organization expands. Notably, the benefits package includes participation in the Employee Stock Ownership Plan (ESOP). As a Marketing Specialist at Merch Lust Enterprises, you will play a crucial role in defining the brand image of Merch Lust and driving user acquisition through innovative digital marketing strategies. Your enthusiasm for digital trends, social media, and growth hacking will be pivotal in this position. **Key Responsibilities:** - Develop and implement digital marketing campaigns on platforms such as Instagram, Snapchat, and other popular channels among Gen Z. - Work closely with designers and content creators to create compelling posts, reels, and campaigns. - Oversee paid advertising campaigns with a focus on maximizing ROI and user acquisition. - Identify and cultivate partnerships with influencers and content creators for collaborative projects. - Evaluate the performance of campaigns and offer strategic insights for improvement. - Contribute to the establishment of Merch Lust's early community, including engagement with college ambassadors, creator collaborations, and user groups. **Qualifications:** - Demonstrated experience in digital marketing, particularly within startup or e-commerce environments. - Profound knowledge of social media trends and Gen Z consumer behavior. - Hands-on proficiency with platforms like Meta Ads, Google Ads, or influencer campaign management. - Creative mindset enabling the production and direction of engaging content. - Data-driven approach combined with familiarity in utilizing analytics tools. At Merch Lust Enterprises, you will have the chance to be part of a rapidly expanding startup from its foundational stages. You will enjoy the freedom to shape the brand's tone, collaborate within a dynamic and engaging setting, and access growth prospects as the organization expands. Notably, the benefits package includes participation in the Employee Stock Ownership Plan (ESOP).